Emmanuel Naouri

Activist
DISC Type : Cd

Director Product Management at Illumina

San Diego, California, United States

Overview

Emmanuel is a Sr. Director of Product Management at Illumina with 28 years of experience in medical devices and optical retail. He excels in launching innovative B2B and B2C products, particularly in the IVD and NGS sequencing space. Colleagues describe him as a strategic, creative, and supportive leader.

Outside of work, Emmanuel is a proud Canadian and a passionate hockey fan, following multiple teams including the Edmonton Oilers. He is deeply motivated by the real-world impact of genomics on patients and values building long-term professional relationships, celebrating colleagues he has worked with for nearly two decades.

Unique fact: Emmanuel is the co-inventor on a patent for an Automated Tissue Dissection Instrument to improve tumor enrichment for downstream assays.

Personality Overview

Meticulous

Perfectionist

Logical And Quick

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

NGS Product Innovation
He leads the product management for Illumina's mid-throughput sequencing systems and frequently posts about launching new instruments and flowcells like the MiSeq i100 series.
Patient-Centric Genomics
He is motivated by patient stories and believes genomics is key to better outcomes, which fuels his passion for his work in the field.
Canadian Hockey
As a proud Canadian, he is an avid hockey fan and enjoys sharing his enthusiasm for teams like the Edmonton Oilers, Winnipeg Jets, and Montreal Canadiens.

Media Appearances

Illumina Innovation Day in La Jolla – New MiSeq i100 Series Preview. Featured in BiotechTV

See Now

Work History

5-2025
Director Product Management at Illumina
4-2022
Associate Director Product Management NGS Systems at Illumina
3-2015 - 4-2022
Senior International Product Manager at Roche Molecular Systems
6-2014 - 4-2022
Digital Marketing Manager / Life Science Marketing Manager at Roche Molecular Systems
5-2007 - 6-2014
Group Marketing Manager at Roche Molecular Systems

Education

1992 - 1993
Maitrise marketing from University of North Carolina at Charlotte
1990 - 1993
Maitrise from Lincoln International Business School

More Information

Social Presence :

Prographics :

Exp : 33 Location : San Diego, California, United States Job Level : Mid-senior Designation : Director Product Management at Illumina
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Insights For Selling To Emmanuel

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Be crisp while making the pitch
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emmanuel is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Emmanuel

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Emmanuel move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Emmanuel take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Emmanuel

Personality Compatibility


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