Senior Vice President, General Manager, Loyalty at SEPHORA
📍 San Francisco, California, United States
As Sephoras Senior Vice President and GM of Loyalty, Emmy Brown Berlind directs the Beauty Insider program, promotional activities, and the Sephora Credit Card business. A classically-trained marketer with degrees from Harvard and Northwesterns Kellogg School, she specializes in building businesses and driving customer engagement in beauty retail.
Her professional focus is complemented by an interest in the strategies of major consumer brands and her connection to her alma maters, Harvard University and Northwestern.
Her teams #SephoraSquad initiative won the ‘Most Effective Social Strategy’ at the 2019 CommerceNexty Awards.
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Experience
27 Years
Current Role
Senior Vice President, General Manager, Loyalty
Job Level
Leadership
Location
San Francisco, California, United States
Personality Overview
How Emmy shows up
Systematic
Cautious & Analytical
Price-Sensitive
They prefer to analyze every situation thoroughly. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.
Priorities
Topics Emmy cares about
Evolving Loyalty
She frequently discusses modernizing loyalty programs beyond simple transactions to foster genuine community, connection, and personalized experiences for millions of members.
Strategic Partnerships
Actively pursues and promotes major partnerships, such as with Olive Young and Kohl's, to expand Sephora's market reach and product assortment.
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Career
Work history
3-2023
Senior Vice President, General Manager, Loyalty
SEPHORA
5-2021 - 3-2023
VP/GM, Loyalty
SEPHORA
3-2019 - 5-2021
Vice President, Content Strategy and Owned Brands
SEPHORA
6-2018 - 3-2019
Senior Director, New Business, Content and Commerce
SEPHORA
3-2017 - 6-2018
Senior Director, Subscription and Sampling Innovation
SEPHORA
In the press
Media appearances
Emmy Brown Berlind, Sephora | Modern Retail Vanguard 2024. Featured in Modern Retail
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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