Enrica Iannicelli

Critic
DISC Type : C

Senior Marketing Manager | Equity Primary Markets, Italy at Borsa Italiana

Milan, Lombardy, Italy

Overview

Enrica Iannicelli is a Senior Marketing Manager for Equity Primary Markets at Borsa Italiana, part of the Euronext Group. With deep experience in the banking and retail sectors, she excels in marketing and communications for complex international organizations. She holds an Economics degree from the University of Genoa and is described as proactive, efficient, and results-oriented.

Enrica has a keen interest in professional development, having completed courses in managing cultural differences in multinational environments and mastering media relations. Her background includes extensive experience providing high-level support to C-suite executives, demonstrating strong organizational skills and discretion in confidential matters.

She built the Branding and Communication function from the ground up during her tenure at Fortis Bank Italy.

Personality Overview

Information Seeker

Critic

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Equity Primary Markets
Her current role is focused on marketing for Equity Primary Markets in Italy, a key area of Borsa Italiana's business.
Brand Strategy
She successfully established the entire branding and communication department at Fortis Bank, demonstrating foundational expertise in brand development.
Financial Communications
Her career spans marketing and communications roles across several major financial institutions, including RBC, Pioneer Investments, and the London Stock Exchange Group.

Media Appearances

Enrica has no verified media appearances

Work History

2-2019
Senior Marketing Manager | Equity Primary Markets, Italy at Borsa Italiana
10-2014
Marketing Manager & Executive Assistant to the CEO at Monte Titoli S.p.A. at London Stock Exchange Group
Executive Assistant to the Managing Director | Sales support at RBC Investor & Treasury Services
Executive Assistant to the CEO at Pioneer Investments
Head of Branding & Communications | General Affairs Manager at Fortis Bank BNP Paribas

Education

1985 - 1990
Economia e Commercio from University of Genoa - Economics

More Information

Social Presence :

Prographics :

Exp : 11 Location : Milan, Lombardy, Italy Job Level : Middle Designation : Senior Marketing Manager | Equity Primary Markets, Italy at Borsa Italiana
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Insights For Selling To Enrica

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Enrica is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Enrica

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Enrica move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Enrica take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Enrica

Personality Compatibility


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