Gianluca D'Apollonio

Sharpshooter
DISC Type : DC

Marketing Communication Advisor at Filorent Car Rent

Rome, Latium, Italy

Overview

Gianluca is a senior marketing and communication manager with over 25 years of experience in the automotive, travel, and cinema industries. A graduate of Sapienza Università di Roma, he is an expert in accelerating business growth and strengthening brand positioning through integrated, data-driven marketing strategies.

He has recently spoken about the importance of corporate wellbeing and how improving work environments can directly impact productivity. He believes that creating a positive atmosphere encourages virtuous cycles of behavior and success among teams.

Unique fact: He utilizes Jungian archetypes as a strategic tool to redefine brand identity and create more meaningful connections with target audiences.

Personality Overview

Rigorous & Demanding

Thorough Evaluator

Fast But Analytical

More than the product, they care about the impact of the product.  They respond better to strong and respectful interactions. They like to move fast and expect the same from others.

Topics They Care About

Brand Storytelling
Leverages unique frameworks like Jungian archetypes to build strong brand identities and create deep connections with audiences, as he did for Madison Cinemas.
Customer Experience
Advocates for moving beyond the linear "customer journey" to create a complete ecosystem of positive experiences that build lasting trust and loyalty.
Evolving SEO
Keenly follows the evolution of search engine technology, including Google's AI Overview, viewing it as a fundamental shift rather than a simple algorithm update.

Media Appearances

Gianluca has no verified media appearances

Work History

10-2025
Marketing Communication Advisor at Filorent Car Rent
9-2024
Marketing, communication, pr advisor. Founder of Desidera Network at Freelance
5-2024
Direttore marketing at Madison Cinemas
3-2025 - 7-2025
Marketing Communication Advisor at Stylish Rent
7-2021 - 4-2024
Head of Marketing and direct Sales at Avis Budget Group

Education

Bachelor's degree from Sapienza Università di Roma
2001 - 2002
Master's Degree from Sapienza Università di Roma

More Information

Social Presence :

Prographics :

Exp : 9 Location : Rome, Latium, Italy Job Level : Leadership Designation : Marketing Communication Advisor at Filorent Car Rent
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Insights For Selling To Gianluca

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don't try too hard to forge relationships with them
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gianluca is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Gianluca

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Gianluca move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Gianluca take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Gianluca

Personality Compatibility


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