Gianluca D'Apollonio in

Gianluca D'Apollonio

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Marketing Communication Advisor at Filorent Car Rent
📍 Rome, Latium, Italy

Gianluca is a senior marketing and communication manager with over 25 years of experience in the automotive, travel, and cinema industries. A graduate of Sapienza Università di Roma, he is an expert in accelerating business growth and strengthening brand positioning through integrated, data-driven marketing strategies.

He has recently spoken about the importance of corporate wellbeing and how improving work environments can directly impact productivity. He believes that creating a positive atmosphere encourages virtuous cycles of behavior and success among teams.

Unique fact: He utilizes Jungian archetypes as a strategic tool to redefine brand identity and create more meaningful connections with target audiences.

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Experience
9 Years
Current Role
Marketing Communication Advisor
Job Level
Leadership
Location
Rome, Latium, Italy
Personality Overview

How Gianluca shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Gianluca cares about

Brand Storytelling
Leverages unique frameworks like Jungian archetypes to build strong brand identities and create deep connections with audiences, as he did for Madison Cinemas.
Customer Experience
Advocates for moving beyond the linear "customer journey" to create a complete ecosystem of positive experiences that build lasting trust and loyalty.
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Career

Work history

10-2025
Marketing Communication Advisor
Filorent Car Rent
9-2024
Marketing, communication, pr advisor. Founder of Desidera Network
Freelance
5-2024
Direttore marketing
Madison Cinemas
3-2025 - 7-2025
Marketing Communication Advisor
Stylish Rent
7-2021 - 4-2024
Head of Marketing and direct Sales
Avis Budget Group
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor's degree
Sapienza Università di Roma
2001 - 2002
Master's Degree
Sapienza Università di Roma
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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ValueCoders
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