Mette Schacht Færch

Questioner
DISC Type : c

Chief Customer Officer at Lidl Danmark

Aarhus, Central Denmark Region, Denmark

Overview

Mette Schacht Færch is the Chief Customer Officer at Lidl Danmark, bringing extensive experience in categories, marketing, and consumer experience from her time as Global Vice President at Danish Crown. She holds an M. Sc. in International Business and Modern Languages from Aarhus University.

Outside of her professional roles, Mette is actively involved in promoting public health and climate-friendly food choices through her board memberships. She also participates in discussions around sustainability and responsible business practices.

She frequently advocates for making organic and healthy food more accessible and affordable for everyone.

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to do thorough analysis of any situation.

Topics They Care About

Customer Experience
As Chief Customer Officer, Mette is focused on optimizing customer loyalty programs and ensuring offerings meet customer needs, as evidenced by her posts on Lidl Danmark's initiatives.
Sustainable Foods
Mette is a Board Member at Fødevarepartnerskabet for Sundhed og Klima, which works to promote healthier and climate-friendly food choices in Denmark.
Food Industry Leadership
Her roles at Lidl Danmark and Danish Crown, combined with board memberships, demonstrate a strong commitment to shaping the future of the food industry.

Media Appearances

Mette has no verified media appearances

Work History

6-2025
Chief Customer Officer at Lidl Danmark
11-2022 - 5-2025
Board Member at Friland A/S
11-2022 - 5-2025
Board Member at Fødevarepartnerskabet for Sundhed og Klima
10-2022 - 5-2025
Representative at Rådet for sund mad
3-2022 - 5-2025
Global Vice President, Categories, Marketing & Consumer Experience at Danish Crown

Education

1990 - 1995
M. Sc. International Busienss and Mondern Languages from Aarhus University
4-2022 - 5-2022
Executive Board Ecudation from INSEAD

More Information

Social Presence :

Prographics :

Exp : 8 Location : Aarhus, Central Denmark Region, Denmark Job Level : Leadership Designation : Chief Customer Officer at Lidl Danmark
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Insights For Selling To Mette

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mette is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Mette

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mette move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Mette take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Mette

Personality Compatibility


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