Erdogan (Ed) Karakaya

Examiner · DISC type cs

Director at Maxshelf Ltd

📍 London, England, United Kingdom

Erdogan (Ed) Karakaya is a serial entrepreneur with over two decades of experience founding companies in the refrigeration, air conditioning, and retail fixture industries. He currently leads Maxshelf Ltd and recently launched Summer-Air Ltd in 2022, which specializes in VrV air conditioning systems.

He is a prolific founder, having established or co-founded at least seven distinct companies since the year 2000.

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Experience

18 Years

Current Role

Director

Job Level

Mid-senior

Location

London, England, United Kingdom

Personality Overview

How Erdogan shows up

Overcautious

Late Adopter

Status Quo Seeker

The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end. They are always well-planned and adopt a systematic approach.

Priorities

Topics Erdogan cares about

Retail Store Fixtures

His company, Maxshelf Ltd, supplies customizable shelving and displays for various retail settings, including new concept post office stores and fruit and vegetable sections.

Commercial Refrigeration

He has founded multiple companies in the refrigeration and air conditioning sector since 2000, including Max-Air, Maxkold, and most recently, Summer-Air Ltd.

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Career

Work history

2-2008

Director

Maxshelf Ltd

In the press

Media appearances

No media yetWe could not find public media appearances for this person.

Education

Education details unavailable

Hammersmith Secondary School

Social presence

Behavioral profile

DISC profile (public)

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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Selling to Erdogan?

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How to run the call and the meeting
His cold-calling profile and exact script
How to write an email that lands
How to negotiate and close

Free. Takes 10 seconds. No card.

During a call or a meeting

Expect them to be vague in response to your questions, ask firmly and pointedly

DON'T

Don't use phrases like 'do not worry', 'i promise' etc.

Be firm in your communication and stay in control

Reveal the full meeting playbookFree. 10 seconds.

When cold calling

Pattern Interrupt: Speaking in a slightly hesitant manner, and seeking their permission at the start through a negation can get you a chance.

Pace: Speak slightly fast, especially if you tend to be calm and confident. Sound like a ‘knows their domain’ person.

Reveal the cold-call scriptFree. 10 seconds.

When writing an email

Subject: Precise

Length of mail: Medium

Salutation: Yes (Something formal). Greeting: Yes (Say something formal/usual). Tone of words: Objective, informational. Bullet points: Recommended. Closing line: Logically summarize/ask. Complimentary close: Formal. Overall messaging: Focused on removing doubts

Reveal the full email formulaFree. 10 seconds.

Negotiating and closing

The secret to closing Erdogan fast: For them, low risk and acceptance by others are very important, followed by proof of ROI.

How fast will Erdogan move? They do not like to take decisions in a hurry, so they could be slow in making their mind up.

Reveal the closing strategyFree. 10 seconds.

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