Sofia Giner

Enthusiast
DISC Type : i

Analista de Comunicación Interna y PR at Henkel

Greater Buenos Aires, Argentina

Overview

Sofia Giner is an Internal Communications and PR Analyst at Henkel, specializing in corporate communications and public relations. A graduate of UADE, she has practical experience in digital marketing and managing influencer campaigns from her time at previous agencies.

Outside of her professional role, Sofia has a strong passion for the fashion, beauty, entertainment, and music industries. Her international experience includes a student exchange program in Germany, reflecting an interest in different cultures and languages.

Sofia holds a B1-level German language diploma from her time studying abroad in Germany.

Personality Overview

Amiable & Agreeable

Consensus Focused

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Internal Communications
As an analyst at Henkel, her core responsibilities revolve around internal communication strategies, PR, and corporate branding.
Influencer Marketing
She has direct experience managing influencer campaigns, handling everything from proposals and contracts to content tracking and approvals.
Fashion & Beauty PR
She has explicitly stated a keen interest in applying her public relations and marketing skills within the fashion and beauty sectors.

Media Appearances

Sofia has no verified media appearances

Work History

3-2026
Analista de Comunicación Interna y PR at Henkel
11-2025 - 3-2026
Influencer Excutive Jr. at Media Lab Agency 🚀
2-2024 - 5-2024
PR Trainee at NINCH
3-2022 - 3-2023
Miembro de la Comisión de Eventos de Chapter UADE PRSSA at Chapter UADE PRSSA

Education

3-2021 - 7-2025
Licenciatura from UADE
1-2020 - 3-2020
Intercambio estudiantil - Alemania from Berufsbildungszentrum Wirtschaft

More Information

Social Presence :

Prographics :

Exp : 1 Location : Greater Buenos Aires, Argentina Job Level : N/A Designation : Analista de Comunicación Interna y PR at Henkel
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Insights For Selling To Sofia

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sofia is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Sofia

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Sofia move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Sofia take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Sofia

Personality Compatibility


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