Eric Bernard

Observer
DISC Type : ci

CEO of Sonova Group at Sonova Group

Switzerland

Overview

Eric Bernard is the CEO of Sonova Group, bringing over 30 years of leadership experience from the hearing care and optical industries. He previously served as CEO of WSAudiology, where he successfully managed the major merger of Widex and Sivantos. He is a graduate of ESSEC Business School.

His professional focus on audiology appears to extend to his personal life, with a noted interest in high-end consumer audio technology. This suggests a deep appreciation for the power and quality of sound, aligning with his career in helping people hear better.

He leads Sonovas charge in AI-driven hearing care, championing technology with a proprietary chip that is trained to mimic how the human brain processes sound in real time.

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

AI in Hearing Care
He frequently highlights Sonova’s AI leadership and its proprietary chip technology that mimics the human brain to significantly improve speech understanding in noisy environments.
Driving Market Growth
Analysts note his proven ability in executing high-impact product launches and managing costs to deliver on growth initiatives, aiming to outperform the market.
Inclusive Leadership
He has publicly stated his commitment to creating equal opportunities through daily leadership choices, aiming to build a workplace where every team member feels valued and empowered.

Media Appearances

Eric Bernard takes over as Sonova CEO effective September 15, 2025. Featured in Sonova Group (official website)

See Now

Work History

9-2025
CEO of Sonova Group at Sonova Group
7-2025 - 9-2025
Designated CEO at Sonova Group
7-2024 - 6-2025
Strategic Advisor and Traveler at Self-employed
2020 - 2022
Chairman of the Board of Directors at hear.com
9-2019 - 7-2024
Group President & CEO at WSAudiology

Education

1990 - 1992
M.B.A. (Diplome Grande Ecole) from ESSEC Business School
1986 - 1990
Master from Université Paris Dauphine - PSL

More Information

Social Presence :

Prographics :

Exp : 31 Location : Switzerland Job Level : Leadership Designation : CEO of Sonova Group at Sonova Group
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Insights For Selling To Eric

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eric is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Eric

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Eric move?

  • They like to analyze well and then make their decisions.
  • Can Eric take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Eric

Personality Compatibility


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