Eric Cohen

Editor
DISC Type : CS

Regional Account Manager - Food and Beverage Vertical Markets at Siemens

Austin, Texas, United States

Overview

Eric Cohen is a Regional Account Manager at Siemens with over 12 years of experience specializing in the Food and Beverage vertical. He focuses on driving digital transformation for clients using AI, Machine Learning, and Digital Twins and holds an MBA from DePaul University.

He has a distinct professional passion for the craft brewing industry, actively promoting automation technology to help brewers scale their operations while preserving quality and their personal touch.

Personality Overview

Skeptic

Late Adopter

Fact-Driven

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Brewing Automation
Heavily promotes Siemens' BRAUMAT system, indicating a deep focus on helping breweries scale production, improve consistency, and maintain quality.
Digital Transformation
His core role is delivering innovative solutions like AI, Machine Learning, and Digital Twins to connect the physical and digital worlds for his clients.
Food & Beverage Tech
As a vertical markets specialist, he is focused on solving the unique challenges and driving innovation within the food and beverage industry.

Media Appearances

Eric has no verified media appearances

Work History

1-2022
Regional Account Manager - Food and Beverage Vertical Markets at Siemens
8-2017 - 1-2022
Business Development Manager - Digital Services at Siemens
2-2016 - 8-2017
Digital Service Specialist - Digital Service Center at Siemens

Education

6-2010 - 6-2012
Master of Business Administration from DEPAUL UNIVERSITY, Kellstadt Graduate School of Business
2002 - 2006
Bachelor of Science from University of Illinois System

More Information

Social Presence :

Prographics :

Exp : 10 Location : Austin, Texas, United States Job Level : Middle Designation : Regional Account Manager - Food and Beverage Vertical Markets at Siemens
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Insights For Selling To Eric

During A Call Or A Meeting

DO's

  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid emotional and informal language, stay objective and to the point instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eric is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Eric

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Eric move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Eric take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Eric

Personality Compatibility


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