Eric Edge

Enigma
DISC Type : icd

Head of Revenue at Atlas - the Recruitment Platform

Cheltenham, England, United Kingdom

Overview

Eric is a growth leader at Atlas with a track record of driving significant revenue and market expansion, notably generating over £6m in closed revenue. He has extensive experience in scaling sales teams and creating go-to-market strategies, complemented by a Negotiation Mastery certificate from Harvard Business School Online.

Outside of his tech career, Eric is a qualified high-level football referee with the Gloucestershire FA. He is also an active investor in the sports-tech space, specifically with the padel-focused company PLAYTOMIC, and frequently promotes padel events.

Unique fact: Despite his success in sales, he is a certified Level 6 Football Referee, a serious commitment requiring extensive training and dedication.

Personality Overview

Hard To Convince

Persuasive & Assertive

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

GTM Strategy
He led a successful US market expansion for a previous company, acquiring 100+ customers in four months, and is currently hiring for his go-to-market team at Atlas.
Sales Development
He has scaled an SDR team from 8 to 18 people, booked over 500 meetings himself, and expresses nuanced views on lead generation versus lead management.
Recruitment Tech
As the Head of Revenue at Atlas, described as "the Recruitment Platform, " he is deeply involved in technology that is changing the recruitment industry.

Media Appearances

Eric has no verified media appearances

Work History

3-2024
Head of Revenue at Atlas - the Recruitment Platform
11-2024
Investor at PLAYTOMIC
1-2023 - 5-2023
Head of New Markets - USA at Cledara
6-2022 - 1-2023
SDR Manager at Cledara
11-2021 - 6-2022
Senior SDR / SDR Manager at Cledara

Education

4-2022 - 7-2022
Negotiation Mastery from Harvard Business School Online
7-2015 - 2-2016
Bachelor of Arts - BA from Northeastern Junior College

More Information

Social Presence :

Prographics :

Exp : 6 Location : Cheltenham, England, United Kingdom Job Level : Mid-senior Designation : Head of Revenue at Atlas - the Recruitment Platform
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Insights For Selling To Eric

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eric is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Eric

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Eric move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Eric take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Eric

Personality Compatibility


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