Eric Epstein

Enigma
DISC Type : dic

VP, CMO Executive Partner at Forrester

Greater Boston, United States

Overview

Eric has no verified overview

Personality Overview

Persuasive & Assertive

Challenger

Friendly Yet Blunt

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Eric has no verified topics they care about

Media Appearances

Eric has no verified media appearances

Work History

3-2022
VP, CMO Executive Partner at Forrester
5-2021 - 2-2022
Owner and Principal Consultant at Northstar Brand Strategy LLC
9-2020 - 4-2021
Head Of Brand Marketing at HP Hood LLC
7-2018 - 8-2020
Brand Director, Gum & Mints at Mars
7-2017 - 7-2018
Director, Snacks at Mars

Education

2006 - 2008
MBA from Northwestern University - Kellogg School of Management
5-2021 - 7-2021
Certificate from MIT Sloan School of Management

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Boston, United States Job Level : Leadership Designation : VP, CMO Executive Partner at Forrester
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Insights For Selling To Eric

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eric is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Eric

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Eric move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Eric take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Eric

Personality Compatibility


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