Eric Forbes, MBA in

Eric Forbes, MBA

Evaluator · DISC type dcs
Director of Operations Strategy & Analytics at United Parks & Resorts
📍 Greater Chicago Area, United States

Eric Forbes is a commercial strategy leader and Chief of Staff to the COO at United Parks & Resorts, with over 12 years of experience driving growth for brands like SeaWorld and Busch Gardens. He holds an MBA from the Kellogg School of Management and specializes in turning strategy into execution.

His passion for the attractions industry extends to entrepreneurship, having co-founded Passmate, a digital guest experience startup for theme parks and museums. Earlier in his career, he received multiple awards for innovation and collaboration, underscoring his creative and team-oriented approach.

Unique fact: He is a listed inventor on patents for a "Zero Turn Mower Light System" and a "Ballast Assembly for a Work Vehicle. "

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Experience
14 Years
Current Role
Director of Operations Strategy & Analytics
Job Level
Mid-senior
Location
Greater Chicago Area, United States
Personality Overview

How Eric shows up

Hard To Convince
Quality Focused
Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Priorities

Topics Eric cares about

Guest Experience
Co-founded Passmate, a startup focused on digital guest experiences for attractions, and leads guest experience enhancements in his current role at United Parks & Resorts.
Commercial Strategy
His career focus involves aligning strategy, analytics, and execution for major investment initiatives, annual planning, and business case development in the entertainment sector.
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Career

Work history

1-2024
Director of Operations Strategy & Analytics
United Parks & Resorts
11-2022 - 1-2024
Director of Revenue Management
United Parks & Resorts
10-2021 - 11-2022
Manager, Acquisition Marketing
Discover Financial Services
4-2020 - 10-2021
Pricing Strategy
Discover Financial Services
4-2020 - 12-2021
Co-Founder
Passmate
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2016 - 2019
Master of Business Administration (M.B.A.)
Northwestern University - Kellogg School of Management
2008 - 2012
Bachelor’s Degree
Iowa State University
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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