Eric Forbes is a commercial strategy leader and Chief of Staff to the COO at United Parks & Resorts, with over 12 years of experience driving growth for brands like SeaWorld and Busch Gardens. He holds an MBA from the Kellogg School of Management and specializes in turning strategy into execution.
His passion for the attractions industry extends to entrepreneurship, having co-founded Passmate, a digital guest experience startup for theme parks and museums. Earlier in his career, he received multiple awards for innovation and collaboration, underscoring his creative and team-oriented approach.
Unique fact: He is a listed inventor on patents for a "Zero Turn Mower Light System" and a "Ballast Assembly for a Work Vehicle. "
Read the full overview →They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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