Eric Forbes, MBA in

Eric Forbes, MBA

Login to view DISC.
Director of Operations Strategy & Analytics at United Parks & Resorts
📍 Greater Chicago Area, United States

Eric Forbes is a commercial strategy leader and Chief of Staff to the COO at United Parks & Resorts, with over 12 years of experience driving growth for brands like SeaWorld and Busch Gardens. He holds an MBA from the Kellogg School of Management and specializes in turning strategy into execution.

His passion for the attractions industry extends to entrepreneurship, having co-founded Passmate, a digital guest experience startup for theme parks and museums. Earlier in his career, he received multiple awards for innovation and collaboration, underscoring his creative and team-oriented approach.

Unique fact: He is a listed inventor on patents for a "Zero Turn Mower Light System" and a "Ballast Assembly for a Work Vehicle. "

Read the full overview →
Experience
14 Years
Current Role
Director of Operations Strategy & Analytics
Job Level
Mid-senior
Location
Greater Chicago Area, United States
Personality Overview

How Eric shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Eric cares about

Guest Experience
Co-founded Passmate, a startup focused on digital guest experiences for attractions, and leads guest experience enhancements in his current role at United Parks & Resorts.
Commercial Strategy
His career focus involves aligning strategy, analytics, and execution for major investment initiatives, annual planning, and business case development in the entertainment sector.
+4 more topics Login to view topics
Career

Work history

1-2024
Director of Operations Strategy & Analytics
United Parks & Resorts
11-2022 - 1-2024
Director of Revenue Management
United Parks & Resorts
10-2021 - 11-2022
Manager, Acquisition Marketing
Discover Financial Services
4-2020 - 10-2021
Pricing Strategy
Discover Financial Services
4-2020 - 12-2021
Co-Founder
Passmate
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2016 - 2019
Master of Business Administration (M.B.A.)
Northwestern University - Kellogg School of Management
2008 - 2012
Bachelor’s Degree
Iowa State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other United Parks & Resorts Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Eric. Free, 10 seconds.