Eric Marrero

Commander
DISC Type : D

Director, Brand Marketing and Communications at Octapharma

New York, New York, United States

Overview

Eric Marrero is a marketing director at Octapharma with over 15 years of experience shaping brands in the pharma, biotech, and life science sectors. A graduate of Alfred University, he specializes in integrated brand strategy and digital marketing. Colleagues describe him as strategic, personable, talented, and organized.



He was a President Club Award recipient in 2021 for his strategic contributions.

Personality Overview

Very Quick

Impact-Driven

Decisive

They do not care very much about building rapport or relationships.  They are less concerned about the product and more about its potential impact. They prefer to move quickly, and expect the same from others.

Topics They Care About

Patient Engagement Programs
He has led multiple award-finalist patient support programs, including initiatives for Hemophilia A, Cystic Fibrosis, and various oncology indications.
Digital Pharma Marketing
Serves as a digital subject matter expert, focusing on omnichannel strategies, CRM optimization, and SEO/SEM to drive brand growth.
Rare Disease Advocacy
Has extensive experience marketing treatments for orphan and rare diseases such as Cystic Fibrosis, Gaucher Disease, and Pediatric Acute-onset Neuropsychiatric Syndrome (PANS).

Media Appearances

Eric has no verified media appearances

Work History

3-2022
Director, Brand Marketing and Communications at Octapharma
3-2018 - 3-2022
Manager, Brand Communications and Social Media at Octapharma
8-2016 - 3-2018
Group Account Director—Contractor at EMCAY
1-2016 - 4-2016
Senior Account Director–Contractor at Digitas Health
6-2015 - 12-2015
Integrated Marketing Strategy Consultant–Contractor at Jolt Communications

Education

1-2025 - 5-2025
AI for Business Mini-MBA from Section AI Academy
Dual BS from Alfred University

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York, New York, United States Job Level : Mid-senior Designation : Director, Brand Marketing and Communications at Octapharma
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Insights For Selling To Eric

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Hold your ground without indulging in one-upmanship
  • Speak about competitive differentiation that your product offers

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eric is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Eric

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Eric move?

  • If convinced, they can reach decisions quite fast.
  • Can Eric take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Eric

Personality Compatibility


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