Eric Reyes

Enigma
DISC Type : idc

Senior Sales Executive at NNB Nutrition

San Diego, California, United States

Overview

Eric is a business-minded sales executive at NNB Nutrition, specializing in brand partnerships and account management within the consumer marketing sector. With a background in CPG and sports nutrition, he is passionate about driving audience and revenue growth. He studied Kinesiology and Exercise Science at Texas Tech University.

Based on his Texas education and background in Kinesiology, Eric likely maintains an active lifestyle and an interest in collegiate sports. His work travel, including a recent trip to China, suggests an appreciation for global cultures and experiences.

Unique fact: Eric recently traveled to China to celebrate his companys growth and the teams execution in 2025.

Personality Overview

Persuasive & Assertive

Hard To Convince

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Ingredient Innovation
His focus is on helping brands create new trends with cleaner labels, smarter formulations, and clinically-backed ingredients to build meaningful products.
Sports Nutrition
His professional background is rooted in the sports nutrition industry across CPG, startups, and ingredient suppliers.
Metabolic Health
He actively promotes learning about the science behind metabolic health ingredients, such as dihydroberberine (GlucoVantage®), through company-hosted webinars.

Media Appearances

Eric has no verified media appearances

Work History

2-2025
Senior Sales Executive at NNB Nutrition
9-2023
Sales Director at Ingredient Optimized
7-2022 - 6-2023
Business Development Manager at Compound Solutions, Inc.
12-2021 - 7-2022
Territory Manager at EHPlabs
8-2018 - 5-2020
West Coast Regional Manager at Iovate Health Sciences International Inc.

Education

2008 - 2011
Kinesiology and Exercise Science from Texas Tech University
2008 - 2010
Associate's degree from South Plains College

More Information

Social Presence :

Prographics :

Exp : 8 Location : San Diego, California, United States Job Level : Junior Designation : Senior Sales Executive at NNB Nutrition
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Insights For Selling To Eric

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eric is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Eric

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Eric move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Eric take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Eric

Personality Compatibility


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