Eric Yeung, MBA

Commander
DISC Type : D

Vice President Marketing & Earned Revenue at Canadian Opera Company

Toronto, Ontario, Canada

Overview

Eric Yeung is the Vice President of Marketing & Earned Revenue at the Canadian Opera Company, leveraging extensive experience in data-driven marketing from the telecommunications and financial services sectors. An MBA graduate from the Schulich School of of Business, he is skilled in brand management, performance marketing, and leading high-performing teams to deliver business results.

Outside of his primary roles, Eric is passionate about fostering innovation and supporting the arts. He serves as a volunteer advisor at MaRS Discovery District, mentoring promising Canadian startups. His career trajectory, including a past role at The Royal Conservatory of Music, highlights a strong commitment to growing cultural institutions.

He is a two-time CASSIES Award winner, recognized for excellence in "Brand Reawakening" and "Targeting. "

Personality Overview

Impact-Driven

Risk-Taker

Strong-Willed

More than the product, they care about the impact of the product.  They take a lot of pride in personal achievements. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Arts & Culture Marketing
Currently leading marketing for the Canadian Opera Company and previously for The Royal Conservatory of Music, focusing on growing interest and making the arts more accessible.
Data-Driven Strategy
Has a proven record of leveraging data, analytics, and ROI infrastructure to drive performance marketing and improve spend efficiency across multiple industries.
Startup Mentorship
Acts as a volunteer advisor at MaRS Discovery District, North America's largest urban innovation hub, to help support and scale promising new ventures.

Media Appearances

Eric has no verified media appearances

Work History

6-2024
Vice President Marketing & Earned Revenue at Canadian Opera Company
12-2021 - 12-2023
Vice President Marketing at The Royal Conservatory of Music
8-2019 - 2-2021
Vice President, Brand & Acquisition Marketing at Manulife
7-2019
Volunteer Advisor at MaRS Discovery District
3-2015
Director, Brand Marketing - chatr Mobile at Rogers Communications

Education

MBA from Schulich School of Business - York University
1 Year Executive Management Program from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 9 Location : Toronto, Ontario, Canada Job Level : Senior Designation : Vice President Marketing & Earned Revenue at Canadian Opera Company
URL has been copied!

Insights For Selling To Eric

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Refer to testimonials from well-known industry leaders
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eric is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Eric

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Eric move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Eric take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Eric

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.