Eric Yeung, MBA in

Eric Yeung, MBA

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Vice President Marketing & Earned Revenue at Canadian Opera Company
📍 Toronto, Ontario, Canada

Eric Yeung is the Vice President of Marketing & Earned Revenue at the Canadian Opera Company, leveraging extensive experience in data-driven marketing from the telecommunications and financial services sectors. An MBA graduate from the Schulich School of of Business, he is skilled in brand management, performance marketing, and leading high-performing teams to deliver business results.

Outside of his primary roles, Eric is passionate about fostering innovation and supporting the arts. He serves as a volunteer advisor at MaRS Discovery District, mentoring promising Canadian startups. His career trajectory, including a past role at The Royal Conservatory of Music, highlights a strong commitment to growing cultural institutions.

He is a two-time CASSIES Award winner, recognized for excellence in "Brand Reawakening" and "Targeting. "

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Experience
9 Years
Current Role
Vice President Marketing & Earned Revenue
Job Level
Senior
Location
Toronto, Ontario, Canada
Personality Overview

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Priorities

Topics Eric cares about

Arts & Culture Marketing
Currently leading marketing for the Canadian Opera Company and previously for The Royal Conservatory of Music, focusing on growing interest and making the arts more accessible.
Data-Driven Strategy
Has a proven record of leveraging data, analytics, and ROI infrastructure to drive performance marketing and improve spend efficiency across multiple industries.
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Career

Work history

6-2024
Vice President Marketing & Earned Revenue
Canadian Opera Company
12-2021 - 12-2023
Vice President Marketing
The Royal Conservatory of Music
8-2019 - 2-2021
Vice President, Brand & Acquisition Marketing
Manulife
7-2019
Volunteer Advisor
MaRS Discovery District
3-2015
Director, Brand Marketing - chatr Mobile
Rogers Communications
In the press

Media appearances

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Education
MBA
Schulich School of Business - York University
1 Year Executive Management Program
Copenhagen Business School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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