Erica A. Pickering, CPA

Go-getter
DISC Type : d

Controller at Front Row

Greenville, South Carolina, United States

Overview

Erica is a hard-working and dedicated Controller with over 15 years of experience in corporate accounting and financial analysis. A Certified Public Accountant and graduate of Coastal Carolina University, she specializes in building accounting processes, implementing systems like NetSuite and Oracle, and delivering high-quality financial visibility to executive teams.

She has a keen sense of detail and a strong penchant for continuous learning and improvement. Her professional history suggests a unique interest in applying rigorous accounting principles within the dynamic consumer goods space, particularly in the skincare industry.

Erica has direct experience in building accounting functions for the skincare industry.

Personality Overview

Fast-Paced

Challenger

Vision Oriented

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Financial System Implementation
Has extensive experience implementing a wide range of accounting systems, including NetSuite, Oracle, SAP, and Intacct, to improve financial visibility.
Building Accounting Processes
A core focus of her career is establishing and managing accounting departments and workflows from the ground up to support strategic decision-making.
Skincare Industry Finance
Has actively recruited for accounting roles within the skincare sector, indicating a professional interest and experience in this specific industry.

Media Appearances

Erica has no verified media appearances

Work History

5-2025
Controller at Front Row
1-2024 - 5-2025
VP of Finance at The Capitol Group
5-2021 - 3-2023
Controller at Heyday
3-2020 - 5-2021
Controller at applya Corporation
4-2017 - 3-2020
Corporate Accounting at Michelin

Education

2002 - 2007
B.S. in Accounting and Economics from Coastal Carolina University, Wall College of Business

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greenville, South Carolina, United States Job Level : N/A Designation : Controller at Front Row
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Insights For Selling To Erica A.

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Be crisp while making the pitch
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica A. is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Erica A.

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Erica A. move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Erica A. take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Erica A.

Personality Compatibility


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