Etta L. Goss, MBA

Observer
DISC Type : ic

SrVice President Finance Accounting at Omnicom

Dallas-Fort Worth Metroplex, United States

Overview

Etta is a versatile finance leader with over 25 years of experience driving growth at top-tier marketing holding companies like Omnicom and WPP. She specializes in guiding organizations through complex mergers and transformations. She holds an MBA from Northwood University and is certified in HubSpot Marketing Software.

Outside of her core finance roles, Etta has a keen interest in the technology that powers business operations. She actively follows major enterprise technology companies like IBM and Oracle and has invested time in understanding marketing automation platforms, bridging the gap between finance and marketing.

Unique fact: Etta is a senior finance executive who also holds certifications in HubSpot Marketing Software and Growth Driven Design.

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Agency Financial Ops
Her career is built on leading finance and accounting for global marketing and PR firms, including Omnicom, WPP, and BCW Global.
Revenue Growth
Identifies herself as a "Revenue Growth Driver, " signaling a focus on strategic financial management that directly impacts business expansion.
M&A Integration
Has extensive experience leading companies through the financial complexities of mergers, spin-offs, and organizational transformations.

Media Appearances

Etta has no verified media appearances

Work History

1-2023
SrVice President Finance Accounting at Omnicom
3-2021
Chief Financial Officer at Servicetry Integrated Services, LLC
1-2020 - 1-2023
Senior Vice President, Regional CFO, Texas & SE Region(WPP) at BCW Global
1-2015 - 1-2020
Chief Financial & Operations Officer at Idea Grove - Tech PR Firm | Platinum HubSpot Agency Partner
6-2000 - 1-2015
VP of Finance and Accounting (Omnicom) at Omnicom

Education

2014 - 2016
Master of Business Administration (M.B.A.) from Northwood University - DeVos Graduate School

More Information

Social Presence :

Prographics :

Exp : 25 Location : Dallas-Fort Worth Metroplex, United States Job Level : Leadership Designation : SrVice President Finance Accounting at Omnicom
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Insights For Selling To Etta L.

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Persuade objectively how your product will help them achieve their goals
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Etta L. is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Etta L.

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Etta L. move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Etta L. take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Etta L.

Personality Compatibility


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