Erica Burns

Doer
DISC Type : ds

Vice President Marketing Communications at TraceLink

Wenham, Massachusetts, United States

Overview

Erica has no verified overview

Personality Overview

Long-term Focused

Fast-paced

Risk-Accepting

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Erica has no verified topics they care about

Media Appearances

Erica has no verified media appearances

Work History

1-2026
Vice President Marketing Communications at TraceLink
3-2023 - 1-2026
Senior Director, Corporate Communications, Creative, Web, and Content at TraceLink
4-2021 - 1-2024
Director of Creative and Digital at TraceLink
7-2015 - 11-2019
Brand Management Consultant at Freelance
12-2010 - 7-2015
Marketing Research Analyst at Boston Herald

Education

2012 - 2015
Master of Business Administration (M.B.A.) from UMass Boston
2004 - 2008
Bachelor of Science (B.S.) Communication from Suffolk University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Wenham, Massachusetts, United States Job Level : Senior Designation : Vice President Marketing Communications at TraceLink
URL has been copied!

Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Let them know of potential risks but suggest mitigation methods alongside
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Erica

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Erica move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Erica take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Erica

Personality Compatibility


Other TraceLink Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.