Erica Creighton

Inquirer
DISC Type : cd

Director of Digital Innovation at Burger King

Fort Lauderdale, Florida, United States

Overview

Erica has no verified overview

Personality Overview

Demanding

ROI Conscious

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Erica has no verified topics they care about

Media Appearances

Erica has no verified media appearances

Work History

4-2025
Director of Digital Innovation at Burger King
1-2024 - 4-2025
Director of Product at Popeyes Louisiana Kitchen
4-2023 - 2-2024
Director of New Restaurant Technology Solutions at Popeyes Louisiana Kitchen
7-2022 - 4-2023
Director of Technology and Technical Support at Popeyes Louisiana Kitchen
3-2022 - 6-2022
Marketing Director at The Learning Experience

Education

2007 - 2010
Bachelor of Science (BS) from University of South Florida
2006 - 2007
Education details unavailable from Rose-Hulman Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 13 Location : Fort Lauderdale, Florida, United States Job Level : Mid-senior Designation : Director of Digital Innovation at Burger King
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Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Be crisp while making the pitch

DONT's

  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Erica

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Erica move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Erica take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Erica

Personality Compatibility


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