Erica Gilson

Enigma
DISC Type : cid

Senior Product Marketing Manager at EBSCO Information Services

Greater Boston, United States

Overview

Erica has no verified overview

Personality Overview

Friendly Yet Blunt

Challenger

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Erica has no verified topics they care about

Media Appearances

Erica has no verified media appearances

Work History

1-2026
Senior Product Marketing Manager at EBSCO Information Services
4-2020 - 2-2026
Senior Marketing Communications Specialist at EBSCO Information Services
6-2018 - 4-2020
Marketing Communications Specialist at EBSCO Information Services
6-2017 - 6-2018
Digital Marketing Specialist at Craghoppers
12-2015 - 5-2017
Sports Marketing Intern at University of New Hampshire

Education

2013 - 5-2017
Bachelor’s Degree from University of New Hampshire
2009 - 2013
High School Diploma from Moultonborough Academy

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Boston, United States Job Level : Middle Designation : Senior Product Marketing Manager at EBSCO Information Services
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Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Erica

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Erica move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Erica take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Erica

Personality Compatibility


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