Erica Goodwin

Wildcard
DISC Type : isc

Mortgage Industry Advisor at Graviten

Washington DC-Baltimore Area, United States

Overview

Erica is a seasoned Marketing Executive and Mortgage Industry Advisor at Graviten, known for building scalable solutions and driving growth. She previously held several marketing leadership roles at First Heritage Mortgage, LLC, and earned her B. A. from James Madison University.

Erica is an advocate for women in business, an AI enthusiast, and frequently shares insights on effective marketing strategies in real estate. Her posts often touch on the human element of business and leadership.

She believes that "luck" in business is often just very good marketing in disguise.

Personality Overview

Friendly But Slow

ROI Driven

Curious But Skeptical

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Mortgage Marketing
As a Mortgage Industry Advisor and former VP of Marketing at a mortgage company, she actively discusses strategies and insights in the mortgage marketing space.
Women in Business
Erica actively champions women in business, a core part of her professional identity and a cause she supports.
AI in Marketing
She identifies as an "AI Enthusiast, " indicating a strong interest in how artificial intelligence can be applied to marketing strategies.

Media Appearances

Erica has no verified media appearances

Work History

8-2025
Mortgage Industry Advisor at Graviten
11-2021
Senior Vice President, Corporate Marketing at First Heritage Mortgage, LLC
2-2021 - 11-2021
Vice President, Marketing at First Heritage Mortgage, LLC
5-2019 - 2-2021
Director of Marketing at First Heritage Mortgage, LLC
11-2016 - 5-2019
Marketing Manager at First Heritage Mortgage, LLC

Education

2006 - 2010
B.A. from James Madison University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Washington DC-Baltimore Area, United States Job Level : Leadership Designation : Mortgage Industry Advisor at Graviten
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Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Erica

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Erica move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Erica take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Erica

Personality Compatibility


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