Erica Huculak

Observer
DISC Type : ic

Senior Manager, Performance Marketing & AI Strategy at Rogers Communications

Toronto, Ontario, Canada

Overview

Erica has no verified overview

Personality Overview

Value Driven

Assertive

Example Seeker

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Erica has no verified topics they care about

Media Appearances

Erica has no verified media appearances

Work History

1-2026
Senior Manager, Performance Marketing & AI Strategy at Rogers Communications
1-2025 - 1-2026
Senior Manager, Performance Marketing at Rogers Communications
10-2023 - 1-2025
Team Lead, Media Performance at Rogers Communications
8-2022 - 10-2023
Manager, Media Performance at Rogers Communications
10-2020 - 8-2022
Specialist, Media Performance at Rogers Communications

Education

Marketing from University of Toronto
Public Relations from Ryerson University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Toronto, Ontario, Canada Job Level : Middle Designation : Senior Manager, Performance Marketing & AI Strategy at Rogers Communications
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Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Invite them for a social do but don’t rely solely on the relationship
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Erica

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Erica move?

  • They like to analyze well and then make their decisions.
  • Can Erica take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Erica

Personality Compatibility


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