Pascal Rathé

Sharpshooter
DISC Type : CD

Vice-président marketing at Medelys Laboratoires International

Guadalajara, Jalisco, Mexico

Overview

Pascal is a visionary CEO and International Market Developer with 30 years of expertise in sales and marketing. Specializing in B2B strategy and AI-driven sales, he has a strong track record of optimizing sales forces and developing innovative products. He is a graduate of HEC Montréal.

Passionate about innovation and international trade, Pascal dedicates himself to coaching exciting projects that push boundaries. He is trilingual in French, English, and Spanish, which fuels his work in creating global collaborations and helping businesses expand their horizons into new markets.

He has generated over $200 million for more than 100 international clients throughout his career.

Personality Overview

Rigorous & Demanding

ROI Driven

Fast But Analytical

They take a lot of pride in personal achievements.  They prefer to be the ones controlling the conversation or defining the terms. They respond better to strong and respectful interactions.

Topics They Care About

Latin American Expansion
Actively helps companies establish a presence in Latin America, particularly Mexico, where he has an office, to access a market of over 500 million consumers.
AI in Sales
Lists "AI applied to Sales B2B" as a core competency and advocates for using AI solutions and chatbots to revolutionize export strategies and boost performance.
International Trade
Focuses on developing sustainable export strategies and leveraging free-trade agreements to help Canadian companies navigate tariff barriers and grow internationally.

Media Appearances

Pascal has no verified media appearances

Work History

8-2016 - 12-2020
Vice-président marketing at Medelys Laboratoires International
2011 - 2016
Business Development Manager at MSM I Média Social Mobile Inc.
11-2007 - 3-2010
Marketing Vice President at Macaw group S.A
7-2001 - 4-2007
Vice President Marketing at E-nate Inc.
5-1999 - 7-2001
Vice President Sales Marketing at CONCERTO PRODUCTION INC.

Education

2011 - 6-2013
Certificat d'aptitude professionnelle from HEC Montréal
1994 - 1997
B from HEC Montréal

More Information

Social Presence :

Prographics :

Exp : 28 Location : Guadalajara, Jalisco, Mexico Job Level : Senior Designation : Vice-président marketing at Medelys Laboratoires International
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Insights For Selling To Pascal

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Get to the point quickly instead of spending time doing small talk
  • Be respectful but crisp

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pascal is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Pascal

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Pascal move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Pascal take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Pascal

Personality Compatibility


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