Erica Schroeder

Commander
DISC Type : D

Vice President Product Marketing at Lumen Technologies

Palo Alto, California, United States

Overview

Erica Schroeder is the Vice President of Product Marketing at Lumen Technologies, where she focuses on the intersection of AI and enterprise transformation. A proven marketing leader with an Executive MBA from Northwesterns Kellogg School, she has a record of driving growth and brand strategy at companies like SymphonyAI and C3.ai.

Colleagues consistently describe her as talented, dedicated, insightful, and resourceful. She has a demonstrated history of leading teams through complex challenges and building strong relationships with partners and executives to drive results.

She co-authored an article on Fast IT, exploring how the Internet of Everything necessitates an agile IT model to accelerate business innovation and transformation.

Personality Overview

Very Quick

Candid & Clear

Risk-Taker

They do not care very much about building rapport or relationships.  They respond better to strong and respectful interactions. They put a lot of effort into ensuring personal success.

Topics They Care About

Enterprise AI
Her career at Lumen, SymphonyAI, and C3.ai has centered on marketing and strategy for enterprise-grade artificial intelligence solutions.
On-Demand Networks
Her recent focus at Lumen is on the power of Network-as-a-Service (NaaS) to support modern workflows, especially for AI applications.
B2B Marketing
She has extensive experience leading brand transformations, developing messaging, and executing global marketing strategies for B2B technology companies.

Media Appearances

How Lumen Technologies scales on‑brand content with Adobe Express. Featured in Adobe Business Blog

See Now

Work History

7-2025
Vice President Product Marketing at Lumen Technologies
7-2022 - 4-2025
CMO at SymphonyAI
7-2019 - 7-2022
Vice President Marketing at SAIGroup
1-2018 - 7-2019
Senior Director Of Marketing at C3.ai
11-2014 - 1-2018
Senior Director of Marketing, Global Commercial and Utility Businesses at SunPower Corporation

Education

1985 - 1989
Bachelor of Arts from Duke University
Executive MBA from Northwestern University - Kellogg School of Management

More Information

Social Presence :

Prographics :

Exp : 36 Location : Palo Alto, California, United States Job Level : Senior Designation : Vice President Product Marketing at Lumen Technologies
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Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Erica

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Erica move?

  • If convinced, they can reach decisions quite fast.
  • Can Erica take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Erica

Personality Compatibility


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