Ericka Higgins

Go-getter
DISC Type : d

Vice President, Omnichannel Marketing and Commercial Operations at Novo Nordisk

United States

Overview

Ericka has no verified overview

Personality Overview

Direct & Candid

Vision Oriented

Challenger

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Ericka has no verified topics they care about

Media Appearances

Ericka has no verified media appearances

Work History

5-2025
Vice President, Omnichannel Marketing and Commercial Operations at Novo Nordisk
1-2024 - 6-2025
US Head, Customer Experience and Marketing Enablement at Novo Nordisk
1-2021 - 1-2024
Vice President, Commercial Operations at Novo Nordisk
Account Director at DKI
Product Manager at Barr Pharmaceuticals

Education

Design Thinking Certificate from Rutgers University
B.S. from Rutgers Business School

More Information

Social Presence :

Prographics :

Exp : 5 Location : United States Job Level : Senior Designation : Vice President, Omnichannel Marketing and Commercial Operations at Novo Nordisk
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Insights For Selling To Ericka

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Get to the point quickly instead of spending too much time on pleasantries
  • Be crisp while making the pitch

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ericka is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Ericka

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Ericka move?

  • Their decision making speed is somewhere in the middle.
  • Can Ericka take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Ericka

Personality Compatibility


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