Erik Gerdtsson

Researcher
DISC Type : Cs

Director of Spatial Biology at Sirona Dx

Greater Malmö Metropolitan Area, Sweden

Overview

Erik Gerdtsson is the Director of Spatial Biology at Sirona Dx, bringing over a decade of expertise in multiplexed imaging and bioinformatics. With a PhD in Biotechnology Engineering and research experience at the University of Southern California, he specializes in spatial analysis for the pharmaceutical industry and clinical studies.

He has an entrepreneurial background, having founded PrecisionPath AB, a bioinformatics consulting firm, before his current director-level roles.

Erik has co-authored numerous publications on advanced cancer research, particularly focusing on imaging mass cytometry for liquid biopsies and analyzing the tumor microenvironment.

Personality Overview

Soft Communicator

ROI Seeker

Process Focused

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Spatial Biology
As Director of Spatial Biology, he focuses on spatial analysis in cancer research, specializing in multiplexed imaging technologies like IMC-Hyperion and CosMx.
Cancer Research
His publication history and professional focus are centered on the tumor microenvironment (TME) in cancers like diffuse large B-cell lymphoma and prostate cancer.
Liquid Biopsies
Co-authored multiple studies on using imaging mass cytometry for the molecular analysis of circulating tumor cells (CTCs) from liquid biopsies.

Media Appearances

Erik has no verified media appearances

Work History

5-2024
Director of Spatial Biology at Sirona Dx
5-2023
Grundare at PrecisionPath AB
1-2020 - 12-2023
SaaS developer at Bionamic AB
9-2018
Director of Bioinformatics at Sirona Dx
9-2018 - 12-2019
Senior Consultant at Sciscitor AB

Education

2002 - 2008
M.Sc. from The Faculty of Engineering at Lund University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Malmö Metropolitan Area, Sweden Job Level : Mid-senior Designation : Director of Spatial Biology at Sirona Dx
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Insights For Selling To Erik

During A Call Or A Meeting

DO's

  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • Actively address their concerns around change, risk, and acceptance by users
  • Use a presentation with information before getting into a live product walkthrough

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Avoid emotional and informal language, stay objective and to the point instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erik is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Erik

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Erik move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Erik take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Erik

Personality Compatibility


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