Erik Hernal

Examiner
DISC Type : sc

Co-Founder at Lumos

Los Angeles Metropolitan Area, United States

Overview

Erik is the Co-Founder and GTM Engineer at Lumos, where he specializes in building automated outbound systems for B2B companies. His background combines product management and growth roles at tech companies. Colleagues have described him as inspirational, sharp, and an exceptional copywriter, and he holds a degree from Syracuse University.

Based on his professional profile, Eriks interests appear to lie at the intersection of technology, media, and business growth. He follows major media corporations like NBCUniversal and CNN, suggesting an interest in the media landscape.

Unique fact: Erik builds complete outbound engines that can generate over 40 qualified meetings monthly using AI-powered personalization and multi-channel sequences.

Personality Overview

Late Adopter

Tough To Convince

Status Quo Seeker

They do not like taking risks at all and go for proven options in the end.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They are thorough and always follow a systematic approach.

Topics They Care About

B2B Growth Systems
As a founder and GTM Engineer, his core focus is building automated sales and growth systems that generate consistent meetings and build a predictable pipeline for B2B companies.
Sales Automation
He builds systems combining email and LinkedIn to help companies scale outbound efforts without hiring more SDRs, cutting manual work while maintaining high reply rates.
Startup Marketing
He shares fundamental tips for marketing startups, including audience understanding, product positioning, and delivering on promises, indicating a core professional interest.

Media Appearances

Erik has no verified media appearances

Work History

6-2024
Co-Founder at Lumos
8-2024
Head of GTM at Outbound System
8-2022 - 8-2023
Senior Product Manager at Medely
6-2019 - 7-2022
Head of Growth at Cleverly
4-2018 - 8-2019
Product Manager at GrowthPhysics

Education

Bachelor of Science - BS from Syracuse University
Associate of Arts - AA from Bard College

More Information

Social Presence :

Prographics :

Exp : 6 Location : Los Angeles Metropolitan Area, United States Job Level : Leadership Designation : Co-Founder at Lumos
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Insights For Selling To Erik

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erik is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Erik

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Erik move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Erik take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Erik

Personality Compatibility


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