Erik Van Bergen in

Erik Van Bergen

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VP, Senior CX Architect at Citizens
📍 Charlotte Metro, United States

Erik van Bergen is the VP, Senior CX Architect at Citizens, specializing in orchestrating customer experiences. With a background in industrial and service design from Carnegie Mellon and Delft University of Technology, he focuses on innovating and problem-solving through research and design thinking to improve customer journeys.

He has a keen interest in how visual thinking can drive innovation, having authored a research paper on the topic. Erik is also passionate about sustainable business practices and has an interest in the startup ecosystem, demonstrated by his recognition as a MassChallenge Finalist.

Unique fact: Erik co-developed a winning business proposal for a sustainable alternative to premixed packaged beverages.

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Experience
29 Years
Current Role
VP, Senior CX Architect
Job Level
Leadership
Location
Charlotte Metro, United States
Personality Overview

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Priorities

Topics Erik cares about

Customer Journey Mapping
Described as an "expert journey mapper, " he has extensive experience leading journey design at Citizens and Wells Fargo to improve customer experiences.
Service Design
His career demonstrates a clear passion for service design, focusing on holistically improving the ecosystems that influence user interactions across various touchpoints.
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Career

Work history

4-2021
VP, Senior CX Architect
Citizens
6-2019 - 3-2021
Lead Customer Experience Journey Designer
Wells Fargo
6-2018 - 6-2019
Innovation Consultant
CompuCom
9-2016 - 6-2018
Service Design Consultant
Wells Fargo
5-2014 - 8-2016
Senior Industrial Designer
InVue Security Products
In the press

Media appearances

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Education
2010 - 2012
Master of Science (MSc)
Delft University of Technology
1991 - 1995
BFA
Carnegie Mellon University
Social presence
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Behavioral profile

DISC profile (public)

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