Erik Van Bergen

Inspirer
DISC Type : di

VP, Senior CX Architect at Citizens

Charlotte Metro, United States

Overview

Erik van Bergen is the VP, Senior CX Architect at Citizens, specializing in orchestrating customer experiences. With a background in industrial and service design from Carnegie Mellon and Delft University of Technology, he focuses on innovating and problem-solving through research and design thinking to improve customer journeys.

He has a keen interest in how visual thinking can drive innovation, having authored a research paper on the topic. Erik is also passionate about sustainable business practices and has an interest in the startup ecosystem, demonstrated by his recognition as a MassChallenge Finalist.

Unique fact: Erik co-developed a winning business proposal for a sustainable alternative to premixed packaged beverages.

Personality Overview

Generous

Charming & Persuasive

Decisive

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Customer Journey Mapping
Described as an "expert journey mapper, " he has extensive experience leading journey design at Citizens and Wells Fargo to improve customer experiences.
Service Design
His career demonstrates a clear passion for service design, focusing on holistically improving the ecosystems that influence user interactions across various touchpoints.
Design Thinking
He has led Design Thinking Sprints and innovation roadmapping, using human-centric methods to solve complex business problems for clients.

Media Appearances

Erik has no verified media appearances

Work History

4-2021
VP, Senior CX Architect at Citizens
6-2019 - 3-2021
Lead Customer Experience Journey Designer at Wells Fargo
6-2018 - 6-2019
Innovation Consultant at CompuCom
9-2016 - 6-2018
Service Design Consultant at Wells Fargo
5-2014 - 8-2016
Senior Industrial Designer at InVue Security Products

Education

2010 - 2012
Master of Science (MSc) from Delft University of Technology
1991 - 1995
BFA from Carnegie Mellon University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Charlotte Metro, United States Job Level : Leadership Designation : VP, Senior CX Architect at Citizens
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Insights For Selling To Erik

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects
  • Focus on the big picture and the strategic value of your product

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erik is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Erik

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Erik move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Erik take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Erik

Personality Compatibility


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