Erik van Bergen is the VP, Senior CX Architect at Citizens, specializing in orchestrating customer experiences. With a background in industrial and service design from Carnegie Mellon and Delft University of Technology, he focuses on innovating and problem-solving through research and design thinking to improve customer journeys.
He has a keen interest in how visual thinking can drive innovation, having authored a research paper on the topic. Erik is also passionate about sustainable business practices and has an interest in the startup ecosystem, demonstrated by his recognition as a MassChallenge Finalist.
Unique fact: Erik co-developed a winning business proposal for a sustainable alternative to premixed packaged beverages.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
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