Erika Amigo
Activist · DISC type CdErika Amigo is the Marketing and Client Experience Head for Denza Brasil, BYDs luxury brand. Her career is centered on luxury automotive and retail marketing for major brands, underpinned by education from Columbia Business School and INSEAD. People who have worked with her describe her as objective, competent, and an excellent negotiator.
Erika shows a deep intellectual curiosity about consumer behavior and market trends. This is demonstrated through her publications on retail innovation and her editorial coordination for a book focused on generating shopper insights. Her interests lie in understanding what drives exceptional brand experiences.
Unique fact: She was the Editorial Coordinator for the book "SHOPPER SAFARI: gere insights, domine o trade e cresça seus resultados", a publication on trade and shopper marketing.
Read the full overview →How Erika shows up
They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.
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Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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