Erika Amigo

Activist
DISC Type : Cd

Marketing and Client Experience Head at Denza Brasil (BYD)

São Paulo, Brazil

Overview

Erika Amigo is the Marketing and Client Experience Head for Denza Brasil, leading the launch of the luxury electric vehicle brand. Her career spans the automotive, retail, and healthtech sectors, with a focus on reshaping brand identity, CRM, and strategic partnerships for companies like Osten Group and Automob. People who have worked with her describe her as innovative, objective, and extremely competent.

Drawing from her education at Columbia Business School and INSEAD, Erika has a deep interest in disruptive business models and consumer behavior. This is evidenced by her publications on retail innovation and her editorial coordination for a book on shopper marketing, showcasing a long-standing passion for understanding market trends.

Unique fact: While at Osten Group, Erika was instrumental in launching Casa Osten, a high-impact, exclusive experience venue designed to elevate customer engagement through art, culture, and mobility.

Personality Overview

Logical And Quick

Observative

Value Conscious

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Luxury Brand Building
She is currently launching the Denza luxury EV brand in Brazil and previously managed portfolios including BMW, Jaguar, and Land Rover, focusing on premium positioning.
Premium Client Experience
A core focus of her career, exemplified by her role in creating Casa Osten, an exclusive venue to foster customer relationships through unique experiences.
Electric Vehicle Innovation
Her current role at Denza Brasil (a BYD brand) is centered on introducing a new, technologically advanced electric luxury vehicle to the market.

Media Appearances

Erika has no verified media appearances

Work History

11-2025
Marketing and Client Experience Head at Denza Brasil (BYD)
11-2025
Marketing and Client Experience Head (BYD Brasil) at Denza Brasil
7-2024 - 11-2025
Marketing and Client Experience Director at Osten Group
1-2023 - 5-2024
Marketing Director (Automob by Grupo Simpar) at Automob
1-2021 - 1-2023
Chief Marketing Officer (Head of Marketing & Communication) Brazil Latam at Conexa Saúde

Education

2020 - 2021
Digital Marketing: Customer Engagement from Columbia Business School
2017 - 2017
Strategy in the Age of Digital Disruption from INSEAD

More Information

Social Presence :

Prographics :

Exp : 26 Location : São Paulo, Brazil Job Level : N/A Designation : Marketing and Client Experience Head at Denza Brasil (BYD)
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Insights For Selling To Erika

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Be crisp while making the pitch
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erika is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Erika

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Erika move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Erika take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Erika

Personality Compatibility


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