Erika Tansey

Inspirer
DISC Type : id

Director of Product Marketing at CommerceIQ

Portland, Oregon Metropolitan Area, United States

Overview

Erika has no verified overview

Personality Overview

Fast Adopter

Achievment Oriented

Generous

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Erika has no verified topics they care about

Media Appearances

Erika has no verified media appearances

Work History

6-2025
Director of Product Marketing at CommerceIQ
10-2020 - 5-2025
Director of Revenue Enablement at SheerID
2-2018 - 10-2020
Director of Product Marketing at SheerID
4-2008 - 12-2016
Product Marketing Manager at ID Experts
6-2002 - 8-2002
Associate Brand Manager Intern at General Mills

Education

MBA from The Tuck School of Business at Dartmouth
BA from Claremont McKenna College

More Information

Social Presence :

Prographics :

Exp : 16 Location : Portland, Oregon Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Product Marketing at CommerceIQ
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Insights For Selling To Erika

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erika is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Erika

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Erika move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Erika take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Erika

Personality Compatibility


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