Erika W.

Energizer
DISC Type : I

Product Director, Marketing Technology at Risepoint

Louisville, Kentucky, United States

Overview

As the Product Director for Marketing Technology at Risepoint, Erika W. leads the strategy for nearly 200 enterprise websites supported by a $125 million marketing budget. A Certified SAFe® 5 Agilist with over 15 years of experience, she specializes in Agile transformation, product management, and platform consolidation.

Erika is an alumna of the University of Louisville, where she studied History. Her professional development is complemented by her certifications and interest in organizations like the Project Management Institute, showcasing a commitment to leadership and methodology.

She has a specific talent for reducing technical debt and improving delivery velocity across hundreds of sites simultaneously.

Personality Overview

Full Of Energy

Big Picture Person

Imaginative

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are always positive and upbeat, so take their promises with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Marketing Technology
Oversees a portfolio of nearly 200 enterprise websites and a $125M marketing budget, focusing on modernizing and scaling marketing platforms.
Agile Leadership
As a Certified SAFe® 5 Agilist, she leads teams of Product Owners and Scrum Masters, driving Agile transformation within her organization.
Platform Consolidation
Leads cross-functional teams through post-merger integrations and platform consolidation efforts to increase consistency and reduce technical debt.

Media Appearances

Erika has no verified media appearances

Work History

5-2024
Product Director, Marketing Technology at Risepoint
9-2023 - 5-2024
Director of Agile Product Engineering at Wiley
11-2022 - 9-2023
Product Development Manager at Wiley
12-2020 - 11-2022
Lead Product Owner at Wiley
1-2018 - 10-2019
Website Development Manager at The Learning House, Inc.

Education

2006 - 2010
History from University of Louisville
2002 - 2006
Education details unavailable from duPont Manual High School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Louisville, Kentucky, United States Job Level : Mid-senior Designation : Product Director, Marketing Technology at Risepoint
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Insights For Selling To Erika

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erika is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Erika

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Erika move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Erika take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Erika

Personality Compatibility


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