Erika Wilkins

Questioner
DISC Type : c

Manager, Sales, Marketing, Operations at NVR, Inc.

Greater Richmond Region, United States

Overview

Erika has no verified overview

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Erika has no verified topics they care about

Media Appearances

Erika has no verified media appearances

Work History

2-2024
Manager, Sales, Marketing, Operations at NVR, Inc.
4-2023 - 2-2024
Corporate Sales and Marketing Manager at NVR, Inc.
9-2021 - 4-2023
Corporate Marketing Lead at NVR, Inc.
3-2021 - 9-2021
Senior Communications Specialist at Dominion Energy
11-2017 - 3-2021
Marketing Analyst at NVR, Inc.

Education

2008 - 2012
BA from Virginia Commonwealth University
2007 - 2008
Fashion/Apparel Design from Savannah College of Art and Design

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Richmond Region, United States Job Level : Middle Designation : Manager, Sales, Marketing, Operations at NVR, Inc.
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Insights For Selling To Erika

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erika is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Erika

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Erika move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Erika take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Erika

Personality Compatibility


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