Erin Coffey (Lafferty)

Enthusiast
DISC Type : i

Senior Manager of Audience Engagement | Associate Producer, The Jimmy Awards at The Broadway League

New York, New York, United States

Overview

Erin has no verified overview

Personality Overview

Optimistic

Amiable & Agreeable

Consensus Focused

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Erin has no verified topics they care about

Media Appearances

Erin has no verified media appearances

Work History

1-2026
Senior Manager of Audience Engagement | Associate Producer, The Jimmy Awards at The Broadway League
1-2022 - 1-2026
Manager of Audience Engagement | Associate Producer, The Jimmy Awards at The Broadway League
8-2018 - 12-2021
Education Director at Goodspeed Musicals
6-2016 - 7-2018
Education and Outreach Manager at Goodspeed Musicals
7-2015 - 5-2016
Camps and Outreach Coordinator/Resident Choreographer/Dance Curriculum Lead at Redhouse Arts Center

Education

Bachelor's degree from Santa Clara University
High School from Fort Worth Country Day

More Information

Social Presence :

Prographics :

Exp : 15 Location : New York, New York, United States Job Level : Middle Designation : Senior Manager of Audience Engagement | Associate Producer, The Jimmy Awards at The Broadway League
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Insights For Selling To Erin

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erin is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Erin

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Erin move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Erin take some risk or not?

  • They can take some low-probability risks if needed.

You And Erin

Personality Compatibility


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