Erin Hurley, MD

Commander
DISC Type : D

PUBLIC SPEAKING | The Flourish First Framework™: Ending the Hustle Culture in Medicine at Transformational Doc | The Flourish First Framework™: Sustainable Clinical Operations

Salem, Oregon, United States

Overview

Dr. Erin Hurley is a Physician Leadership Coach and the founder of Transformational Doc, LLC. Leveraging her 25 years as a pediatrician, she created The Flourish First Framework™ to help physicians build sustainable practices that run on leadership, not hustle. Colleagues describe her as thoughtful, compassionate, and deeply engaging.

She hosts the "Create Meaning in Medicine" podcast, which offers a space for women physicians to have candid conversations about burnout, mental health, and fulfillment in their careers.

Personality Overview

Strong-Willed

Risk-Taker

Decisive

They prefer to be the ones controlling the conversation or defining the terms.  They take a lot of pride in personal achievements. They like to move fast and expect the same from others.

Topics They Care About

Physician Leadership
Her coaching practice and framework are dedicated to helping physicians transition from being overwhelmed providers to strategic leaders of their practices.
Combating Burnout
A central theme of her work is addressing physician burnout and mental health, moving from a culture of "hustle" to one of sustainability and well-being.
Women in Medicine
Her work specifically focuses on supporting women physicians through coaching, her podcast, and by hosting events like the "Women’s Restore & Rejuvenate Retreat. "

Media Appearances

Erin has no verified media appearances

Work History

9-2023
PUBLIC SPEAKING | The Flourish First Framework™: Ending the Hustle Culture in Medicine at Transformational Doc | The Flourish First Framework™: Sustainable Clinical Operations
9-2023
READY TO LEARN MORE? CLICK HERE at Transformational Doc | Private Strategy Audit & Practice Implementation Roadmap
12-2019
FOUNDER | PHYSICIAN LEADERSHIP COACH | CREATOR OF THE FLOURISH FIRST FRAMEWORK™ at Transformational Doc, LLC
12-2019
PODCAST: Creating Meaning in Medicine at Transformational Doc | Create Meaning in Medicine Podcast
11-2015 - 2-2021
Medical Director at Liberty House

Education

1995 - 1997
Pediatric Residency from University of Iowa Roy J. and Lucille A. Carver College of Medicine
1994 - 1995
Medicine from Oregon Health & Science University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Salem, Oregon, United States Job Level : Leadership Designation : PUBLIC SPEAKING | The Flourish First Framework™: Ending the Hustle Culture in Medicine at Transformational Doc | The Flourish First Framework™: Sustainable Clinical Operations
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Insights For Selling To Erin

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erin is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Erin

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Erin move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Erin take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Erin

Personality Compatibility


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