Erin Smith in

Erin Smith

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Marketing Director at Fero
📍 London, England, United Kingdom

Erin is a C-level marketing director with deep expertise in scaling e-commerce businesses within the wine and spirits industry. Described by colleagues as "massively passionate, " "inspiring, " and "ridiculously efficient, " she leverages a data-driven approach to lead high-performing teams and is recognized as an industry thought leader.

Her professional life and personal passions are deeply intertwined, centering entirely on the world of wine. Her specialized education from UC Davis in wine complements her business Masters, and she actively participates in global trade shows, panel discussions, and industry publications, demonstrating a comprehensive immersion in the subject.

Unique fact: Erin has a background in journalism and was formerly the deputy editor of Harpers Wine & Spirit, a leading trade magazine.

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Experience
22 Years
Current Role
Marketing Director
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Erin shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Erin cares about

Wine Industry Trends
Actively participates in industry panels and discussions, offering expert opinions on consumer behavior, market trends, and the future of wine retail.
E-commerce & D2C
Specializes in scaling direct-to-consumer e-commerce businesses, having managed this function for major industry players like Freixenet Copestick and Slurp Wines.
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Career

Work history

1-2026
Marketing Director
Fero
1-2025
Head of Marketing
Fero
8-2022 - 5-2024
Head of Direct-to-Consumer
Freixenet Copestick
8-2020 - 5-2024
Board Member/ MD of Slurp Wines
Slurp
2019 - 8-2020
Head of Brand Marketing and Creative Production
Majestic Wine
In the press

Media appearances

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Education
2012 - 2013
Master's degree
ESC DIJON
2009 - 2009
Wine
University of California, Davis
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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