Erin Wood

Commander
DISC Type : D

Executive Board, Vice Chair at Retail Gift Card Association

United States

Overview

Erin has no verified overview

Personality Overview

Decisive

Strong-Willed

Impact-Driven

They like to move fast and expect the same from others.  They prefer to be the ones controlling the conversation or defining the terms. More than the product, they care about the impact of the product.

Topics They Care About

Erin has no verified topics they care about

Media Appearances

Erin has no verified media appearances

Work History

10-2024
Executive Board, Vice Chair at Retail Gift Card Association
3-2021 - 3-2026
Director, McDonald's Gift Card Business (P2W) at McDonald's
8-2020 - 3-2021
Product Marketing Director at Blackhawk Network
10-2014 - 8-2020
Board Member at Retail Gift Card Association
6-2009
Gift Card Program Consultant at Gift Card Consulting & Management

Education

9-1993 - 5-1997
BSB from UMN Carlson School of Management

More Information

Social Presence :

Prographics :

Exp : 16 Location : United States Job Level : N/A Designation : Executive Board, Vice Chair at Retail Gift Card Association
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Insights For Selling To Erin

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erin is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Erin

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Erin move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Erin take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Erin

Personality Compatibility


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