Erna Van Poppel - PRna

Sharpshooter
DISC Type : DC

bedenker/bemenser van pop-up LinkedIn Expertdesk - waardevermeerderend voor zakelijk events at Hart voor jouw zaak

Oisterwijk, North Brabant, Netherlands

Overview

Erna van Poppel is a LinkedIn consultant and personal branding advisor with experience in public relations since 1987. Through her company, "Hart voor jouw zaak, " she empowers entrepreneurs to grow. People describe her as a connector, go-getter, and enthusiast who is genuinely invested in her clients success.

Outside of her professional life, Erna is a dedicated informal caregiver, sharing her experiences to help improve communication between clients, professionals, and caregivers. She founded GROOW, a local, low-threshold networking community in Oisterwijk to foster connection and growth for local entrepreneurs and professionals.

Her business nickname is "PRna, " which cleverly combines her first name with her deep-rooted expertise in Public Relations.

Personality Overview

Rigorous & Demanding

Thorough Evaluator

ROI Driven

They put a lot of effort into ensuring personal success.  They are less concerned about the product and more about its potential impact. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Personal Branding
Advises entrepreneurs on optimizing their personal PR and social media presence, helping them create a powerful first impression on platforms like LinkedIn.
Entrepreneurial Networking
Founder of GROOW (GRoeien in Oisterwijk in Ondernemerschap en Werk), a community dedicated to connecting local entrepreneurs, professionals, and students.
LinkedIn Strategy
As a self-proclaimed "LinkedInspirator" and official LinkedIn Ambassador, she runs masterclasses and workshops to help professionals improve their profiles and strategies.

Media Appearances

Erna has no verified media appearances

Work History

6-2024
bedenker/bemenser van pop-up LinkedIn Expertdesk - waardevermeerderend voor zakelijk events at Hart voor jouw zaak
9-2012
LinkedIn trainer | sparring partner | enthousiasmeerder at Hart voor jouw zaak
3-2019
Trainer en organisator Masterclass 'De eerste LinkedIndruk' at Hart voor jouw zaak
10-2018
Bedenker - Oprichter - Organisator at GROOW - GRoeien in Oisterwijk in Ondernemerschap en Werk
1-2021
Oprichter - organisator GROOWtogether - een ondernemers-intervisie-community at GROOW - GRoeien in Oisterwijk in Ondernemerschap en Werk

Education

1981 - 1987
doctorandus from Tilburg University
2011 - 2012
Education details unavailable from Tekencursus Atelier 't Fort

More Information

Social Presence :

Prographics :

Exp : 13 Location : Oisterwijk, North Brabant, Netherlands Job Level : N/A Designation : bedenker/bemenser van pop-up LinkedIn Expertdesk - waardevermeerderend voor zakelijk events at Hart voor jouw zaak
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Insights For Selling To Erna

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Hold your ground without indulging in one-upmanship
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erna is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Erna

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Erna move?

  • If convinced, they can reach decisions quite fast.
  • Can Erna take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Erna

Personality Compatibility


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