Esma is a marketing leader with over 15 years of experience shaping multi-channel growth strategies for B2B and B2C segments. She specializes in the fintech and healthcare sectors, driving customer acquisition and revenue growth. Her background includes advanced studies in Digital Analytics and the Science of Decision Making at Stanford.
Outside of her core role, Esma is passionate about mentoring the next generation of leaders. She actively engages with MBA students, sharing industry insights and guidance. She is also a proponent of in-person connection and collaboration, frequently participating in and promoting industry leadership events.
Unique fact: Esma studied the Science of Decision Making at Worldview Stanford, applying principles of behavioral science to her growth strategies.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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