Esma Yeniceri Bayrak in

Esma Yeniceri Bayrak

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Global Head of Growth Marketing at AXA – Global Healthcare
📍 London Area, United Kingdom

Esma is a marketing leader with over 15 years of experience shaping multi-channel growth strategies for B2B and B2C segments. She specializes in the fintech and healthcare sectors, driving customer acquisition and revenue growth. Her background includes advanced studies in Digital Analytics and the Science of Decision Making at Stanford.

Outside of her core role, Esma is passionate about mentoring the next generation of leaders. She actively engages with MBA students, sharing industry insights and guidance. She is also a proponent of in-person connection and collaboration, frequently participating in and promoting industry leadership events.

Unique fact: Esma studied the Science of Decision Making at Worldview Stanford, applying principles of behavioral science to her growth strategies.

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Experience
15 Years
Current Role
Global Head of Growth Marketing
Job Level
Mid-senior
Location
London Area, United Kingdom
Personality Overview

How Esma shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Esma cares about

Growth Marketing
Her career is centered on devising and executing comprehensive growth strategies to drive customer acquisition and revenue for global companies like AXA and Essentra.
Fintech & Insurtech
Possesses deep expertise in the fintech sector from roles at BUX and Molo, and now applies this knowledge to innovate within the global healthcare insurance industry.
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Career

Work history

11-2024
Global Head of Growth Marketing
AXA – Global Healthcare
9-2023 - 7-2024
Global Head of Customer Acquisition
Essentra
3-2022 - 6-2023
Head of Growth
BUX
11-2020 - 3-2022
Senior Growth Marketing Manager
Oakam Ltd
6-2019 - 10-2020
Digital Marketing Lead- Acquisition
Molo
In the press

Media appearances

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Education
2015 - 2015
The Science of Decision Making
Worldview Stanford1
2014 - 2015
Advanced Internet Marketing and Digital Analytics
University of San Francisco
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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