Kirianne Green

Enigma
DISC Type : cdi

Head Of Marketing at Speciality Brands

London, England, United Kingdom

Overview

Kirianne Green is the Head of Marketing at Speciality Brands, leveraging over 17 years of experience from her tenure at Diageo. She is a driven marketing and innovation leader with a focus on growing premium spirits through strategic thinking and strong commercial acumen. She earned her Bachelors degree from the University of Birmingham.

As a self-described optimistic and tenacious person, Kirianne thrives on managing complex teams to deliver results. She has a natural ability to quickly build trust and rapport, allowing her to develop strong relationships and motivate others. She is known for her hands-on approach and clear thinking.

Unique fact: At Diageo, she worked on the Futures Team, investigating opportunities in science, society, and technology to drive business growth 5-10 years into the future.

Personality Overview

Persuasive & Assertive

Challenger

Fast Follower

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Craft Spirits Portfolio
Actively expanding her company's portfolio by adding unique brands like Desi Daru, Takamaka rum, Nikka Whisky, and KANPAI sake, as shown in her recent activity.
Brand Innovation
Her background includes roles as Global Whiskey Innovation Manager and Venture Manager at Diageo, focusing on future business growth and new marketing solutions.
Strategic Partnerships
Focuses on building relationships with new brands and major retailers, such as successfully launching Takamaka rum into Waitrose stores.

Media Appearances

Former Diageo marketer joins Speciality Brands. Featured in The Spirits Business

See Now

Work History

1-2019
Head Of Marketing at Speciality Brands
3-2016 - 1-2019
Venture Manager Diageo Futures at Diageo
9-2012 - 3-2016
Global Whiskey Innovation Manager at Diageo
9-2006 - 9-2012
Global Marketing Manager at Diageo
8-2001 - 10-2006
Senior Brand Manager at Diageo

Education

1995 - 1998
Bachelor’s Degree from University of Birmingham

More Information

Social Presence :

Prographics :

Exp : 27 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head Of Marketing at Speciality Brands
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Insights For Selling To Kirianne

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kirianne is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Kirianne

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Kirianne move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Kirianne take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Kirianne

Personality Compatibility


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