Esperanza Urtuzuastegui Paredes

Inquirer
DISC Type : cd

Product-Led Growth Director at Santander

Mexico City, Mexico

Overview

Esperanza is the Product-Led Growth Director at Santander, specializing in digital commercial strategy. An IPADE MBA graduate, she has a strong background in finance, analytics, and product management, with notable experience leading fintech and cryptocurrency initiatives at companies like Grupo Salinas and Nubank.

She is dedicated to continuous learning, having recently completed certifications in data analysis, leadership, and team management. Esperanza is a decorated student, having graduated with honors and received a full Excellence Scholarship for her outstanding academic achievements during her bachelors degree.

Unique fact: Esperanza previously led the development of Bitcoin and cryptocurrency product initiatives for Grupo Salinas.

Personality Overview

Hard To Convince

Demanding

Upfront

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Product-Led Growth
Her current role as a director at Santander is focused on implementing product-led growth strategies within the company's digital commercial division.
Fintech & Crypto
She has direct experience leading Bitcoin and cryptocurrency initiatives at Grupo Salinas and has managed various fintech product initiatives.
Business Analytics
Served as a Business Analytics Associate Manager at Nubank and recently completed a certification in statistics for data analysis.

Media Appearances

Esperanza has no verified media appearances

Work History

10-2025
Product-Led Growth Director at Santander
5-2025 - 10-2025
Senior Product Manager at Grupo Salinas
11-2022 - 5-2025
Senior Product Manager at baz súperapp
10-2021 - 7-2022
Business Analytics Associate Manager at Nubank
6-2020 - 9-2020
Financial Planning Consultant at Plásticos y Empaques Tecnológicos

Education

2019 - 2021
Master of Business Administration - MBA from IPADE Business School
2021 - 2021
Master of Business Administration - MBA from Università Bocconi

More Information

Social Presence :

Prographics :

Exp : 6 Location : Mexico City, Mexico Job Level : Mid-senior Designation : Product-Led Growth Director at Santander
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Insights For Selling To Esperanza

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly
  • Be crisp while making the pitch

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Esperanza is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Esperanza

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Esperanza move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Esperanza take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Esperanza

Personality Compatibility


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