Esperanza Urtuzuastegui Paredes in

Esperanza Urtuzuastegui Paredes

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Product-Led Growth Director at Santander
📍 Mexico City, Mexico

Esperanza is the Product-Led Growth Director at Santander, specializing in digital commercial strategy. An IPADE MBA graduate, she has a strong background in finance, analytics, and product management, with notable experience leading fintech and cryptocurrency initiatives at companies like Grupo Salinas and Nubank.

She is dedicated to continuous learning, having recently completed certifications in data analysis, leadership, and team management. Esperanza is a decorated student, having graduated with honors and received a full Excellence Scholarship for her outstanding academic achievements during her bachelors degree.

Unique fact: Esperanza previously led the development of Bitcoin and cryptocurrency product initiatives for Grupo Salinas.

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Experience
6 Years
Current Role
Product-Led Growth Director
Job Level
Mid-senior
Location
Mexico City, Mexico
Personality Overview

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Priorities

Topics Esperanza cares about

Product-Led Growth
Her current role as a director at Santander is focused on implementing product-led growth strategies within the company's digital commercial division.
Fintech & Crypto
She has direct experience leading Bitcoin and cryptocurrency initiatives at Grupo Salinas and has managed various fintech product initiatives.
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Career

Work history

10-2025
Product-Led Growth Director
Santander
5-2025 - 10-2025
Senior Product Manager
Grupo Salinas
11-2022 - 5-2025
Senior Product Manager
baz súperapp
10-2021 - 7-2022
Business Analytics Associate Manager
Nubank
6-2020 - 9-2020
Financial Planning Consultant
Plásticos y Empaques Tecnológicos
In the press

Media appearances

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Education
2019 - 2021
Master of Business Administration - MBA
IPADE Business School
2021 - 2021
Master of Business Administration - MBA
Università Bocconi
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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