Estella Gonzalez Madison

Galvanizer
DISC Type : Id

Director of Engineering, Product Experience: UI Practices at Fastly

Boulder, Colorado, United States

Overview

Estella has no verified overview

Personality Overview

Pragmatic

People-Oriented

Self-Assured

They respond better to a combination of speed and relationship.  They will fight for you if they come to believe in you. They like to keep things under control.

Topics They Care About

Estella has no verified topics they care about

Media Appearances

Estella has no verified media appearances

Work History

4-2023
Director of Engineering, Product Experience: UI Practices at Fastly
12-2021 - 3-2023
Senior Engineering Manager at Fastly
8-2021 - 11-2021
Engineering Manager at Netlify
10-2020 - 7-2021
Senior Engineering Manager at Fastly
1-2019 - 9-2020
Engineering Manager at Fastly

Education

1999 - 2000
MSc Computer Science from University of Bristol
1994 - 1998
Bachelor of Arts from University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : N/A Location : Boulder, Colorado, United States Job Level : N/A Designation : Director of Engineering, Product Experience: UI Practices at Fastly
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Insights For Selling To Estella

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing how others made similar decisions
  • Focus on building a relationship, it can play a key role in their decision making
  • Talk about some of the cool and impressive features of your product

DONT's

  • Don’t make promises that are hard to keep
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t rely too much on what they promise, make your own deductions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Estella is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Estella

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Estella move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Estella take some risk or not?

  • They can take risks if necessary.

You And Estella

Personality Compatibility


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