Esther S. Kim

Commander
DISC Type : D

Head of Integrated Marketing — Display Division at Samsung Electronics America

United States

Overview

Esther S. Kim is the Head of Integrated Marketing for Samsungs Display Division, known for blending data-driven strategy with a consumer-first approach. With extensive experience in brand experience and go-to-market strategy, she is described by colleagues as a smart, creative, and passionate leader.

Outside of her core marketing roles, Esther has a background in language, having studied French at the American University Center of Provence. Her focus on training and mentorship demonstrates a commitment to fostering positive team culture and developing talent within her organization.

After eight years focused on Digital Appliances, she recently embraced the challenge of learning a new business by moving to lead marketing for Samsungs Display Division.

Personality Overview

Candid & Clear

Very Quick

Strong-Willed

They respond better to strong and respectful interactions.  They do not care very much about building rapport or relationships. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Go-to-Market Strategy
She has deep experience leading GTM planning and execution for major product launches, including the successful campaign for Samsung's Bespoke appliances.
Brand Experience
As a former Senior Director of Brand Experience, she is focused on the consumer journey and has been described by colleagues as "customer obsessed. "
Team Leadership
Her leadership style is rooted in training and development to drive cultural growth. She is actively hiring managers for her integrated marketing team.

Media Appearances

Esther has no verified media appearances

Work History

9-2025
Head of Integrated Marketing — Display Division at Samsung Electronics America
9-2022 - 9-2025
Senior Director, Brand Experience — Home Appliances at Samsung Electronics America
3-2022 - 9-2022
Senior Director, Digital Marketing — Home Appliances at Samsung Electronics America
10-2018 - 3-2019
Global Brand Strategy — Home Appliances at Samsung Electronics
10-2017 - 10-2018
Global Digital Marketing & Social Content Strategy — Home Appliances at Samsung Electronics

Education

B.A. from Ursinus College
French from American University Center of Provence

More Information

Social Presence :

Prographics :

Exp : 12 Location : United States Job Level : Mid-senior Designation : Head of Integrated Marketing — Display Division at Samsung Electronics America
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Insights For Selling To Esther S.

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Esther S. is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Esther S.

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Esther S. move?

  • If convinced, they can reach decisions quite fast.
  • Can Esther S. take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Esther S.

Personality Compatibility


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