Vivek Hegde

Critic
DISC Type : C

Director, Category Sales & GTM Strategy, AT&T Account Sales at Samsung Electronics America

Bellevue, Washington, United States

Overview

Vivek Hegde is a Director at Samsung Electronics America, leading Category Sales and Go-to-Market strategy for the AT&T account. With over a decade of experience, he specializes in managing multi-billion dollar mobile product portfolios. Colleagues describe him as strategic, with a unique ability to translate technology and market opportunities into action.

Vivek earned his Master of Business Administration from the SMU Cox School of Business and a Bachelor of Engineering from RV College Of Engineering. He has shown a recent professional interest in developing products that promote safe mobile experiences for younger generations.

He was honored with the prestigious 2025 CEO award for the Mobile business at Samsung Electronics America.

Personality Overview

Information Seeker

Critic

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

Go-to-Market Strategy
His current role is centered on developing and executing GTM strategy for Samsung's mobile products within the AT&T account.
Mobile Product Innovation
He has a track record of launching innovative products like the first commercial VR headset and managing Samsung's premium device portfolio.
Strategic Account Management
His entire career at Samsung has focused on managing the crucial, high-value relationship with AT&T, a tier 1 account.

Media Appearances

Vivek has no verified media appearances

Work History

10-2022
Director, Category Sales & GTM Strategy, AT&T Account Sales at Samsung Electronics America
3-2021 - 9-2022
Senior Manager, Category Sales & GTM Strategy, AT&T Account Sales at Samsung Electronics America
2-2015 - 2-2021
Senior Product Marketing Manager - AT&T Account Sales at Samsung Electronics America
6-2012 - 2-2015
Product Manager - AT&T Account at Samsung Electronics America
6-2011 - 8-2011
Product Management Intern at Samsung Electronics America

Education

2010 - 2012
Master of Business Administration (MBA) from SMU Cox School of Business
2002 - 2006
Bachelor of Engineering (B.E.) from RV College Of Engineering

More Information

Social Presence :

Prographics :

Exp : 17 Location : Bellevue, Washington, United States Job Level : Mid-senior Designation : Director, Category Sales & GTM Strategy, AT&T Account Sales at Samsung Electronics America
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Insights For Selling To Vivek

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vivek is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Vivek

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Vivek move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Vivek take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Vivek

Personality Compatibility


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