Vivek Hegde in

Vivek Hegde

Critic · DISC type C
Director, Category Sales & GTM Strategy, AT&T Account Sales at Samsung Electronics America
📍 Bellevue, Washington, United States

Vivek Hegde is a Director at Samsung Electronics America, leading Category Sales and Go-to-Market strategy for the AT&T account. With over a decade of experience, he specializes in managing multi-billion dollar mobile product portfolios. Colleagues describe him as strategic, with a unique ability to translate technology and market opportunities into action.

Vivek earned his Master of Business Administration from the SMU Cox School of Business and a Bachelor of Engineering from RV College Of Engineering. He has shown a recent professional interest in developing products that promote safe mobile experiences for younger generations.

He was honored with the prestigious 2025 CEO award for the Mobile business at Samsung Electronics America.

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Experience
17 Years
Current Role
Director, Category Sales & GTM Strategy, AT&T Account Sales
Job Level
Mid-senior
Location
Bellevue, Washington, United States
Personality Overview

How Vivek shows up

Information Seeker
Critic
Negotiator

Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms. They choose to analyze logically and value facts to emotions.

Priorities

Topics Vivek cares about

Go-to-Market Strategy
His current role is centered on developing and executing GTM strategy for Samsung's mobile products within the AT&T account.
Mobile Product Innovation
He has a track record of launching innovative products like the first commercial VR headset and managing Samsung's premium device portfolio.
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Career

Work history

10-2022
Director, Category Sales & GTM Strategy, AT&T Account Sales
Samsung Electronics America
3-2021 - 9-2022
Senior Manager, Category Sales & GTM Strategy, AT&T Account Sales
Samsung Electronics America
2-2015 - 2-2021
Senior Product Marketing Manager - AT&T Account Sales
Samsung Electronics America
6-2012 - 2-2015
Product Manager - AT&T Account
Samsung Electronics America
6-2011 - 8-2011
Product Management Intern
Samsung Electronics America
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2010 - 2012
Master of Business Administration (MBA)
SMU Cox School of Business
2002 - 2006
Bachelor of Engineering (B.E.)
RV College Of Engineering
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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