Eszter Farkas

Critic
DISC Type : C

Global Procurement Manager Marketing at Beiersdorf

Madrid, Community of Madrid, Spain

Overview

Eszter is a Global Procurement Manager for Marketing at Beiersdorf, specializing in category management. With a background as a manager at 4C Associates and certifications as a skilled negotiator, she has a strong foundation in cost optimization and strategic sourcing. She holds a Masters Degree from Szegedi Tudományegyetem.

Outside of work, Eszter undertook a significant personal project by managing her familys entire relocation from Vienna to Madrid during a career break. This experience involved her taking on multiple hands-on roles. She has also shown an interest in consumer trends, particularly regarding organic and plant-based food choices.

During a career break, Eszter personally managed every aspect of her familys international move, acting as a travel agent, packer, and even a painter.

Personality Overview

Precise

ROI Driven

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  They like to take decisions independently and do not seek others' support often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Marketing ROI
Authored a blog post discussing new Return on Investment metrics for marketing, indicating a focus on measurable value and efficiency in her field.
Advanced Negotiation
Holds certifications from both The GAP Partnership and Scotwork, highlighting a professional dedication to mastering advanced negotiation skills.
Procurement Strategy
Her experience includes cost optimisation, designing procurement organizations, and building category strategies for clients across various industries.

Media Appearances

Eszter has no verified media appearances

Work History

4-2025
Global Procurement Manager Marketing at Beiersdorf
8-2024
Relocation at Career Break
1-2023 - 8-2024
Manager at 4C Associates
2-2019 - 12-2022
Senior Procurement Consultant at 4C Associates
2-2018 - 2-2019
Procurement Consultant at 4C Associates

Education

2005 - 2010
Master's Degree from Szegedi Tudományegyetem
2007 - 2008
Erasmus Exchange Programme from Université Paul Verlaine

More Information

Social Presence :

Prographics :

Exp : 16 Location : Madrid, Community of Madrid, Spain Job Level : Middle Designation : Global Procurement Manager Marketing at Beiersdorf
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Insights For Selling To Eszter

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eszter is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Eszter

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Eszter move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Eszter take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Eszter

Personality Compatibility


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