Eugenia Benavides Valadés
Login to view DISC.Eugenia is the Group Brand Manager for SUVs and the Bronco Brand at Ford Motor Company, with 17 years of experience in the automotive industry. A graduate of Tecnológico de Monterrey, she leads multidisciplinary teams in strategic planning, product development, and communication strategy for the Mexican market.
Her professional passion lies in understanding consumer shifts toward experience-based lifestyles. She focuses on building brands that foster a sense of community and adventure, connecting with a new generation of buyers who value exploration and outdoor activities.
Unique fact: Eugenia was instrumental in crafting the strategy to launch the iconic Bronco brand in Mexico, focusing on creating a "Bronco Nation" community.
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