Eugenia Benavides Valadés

Energizer
DISC Type : I

Gerente de Marca para SUVs y Nuevos Productos at Ford Motor Company

Álvaro Obregón, Mexico City, Mexico

Overview

Eugenia is the Group Brand Manager for SUVs and the Bronco Brand at Ford Motor Company, with 17 years of experience in the automotive industry. A graduate of Tecnológico de Monterrey, she leads multidisciplinary teams in strategic planning, product development, and communication strategy for the Mexican market.

Her professional passion lies in understanding consumer shifts toward experience-based lifestyles. She focuses on building brands that foster a sense of community and adventure, connecting with a new generation of buyers who value exploration and outdoor activities.

Unique fact: Eugenia was instrumental in crafting the strategy to launch the iconic Bronco brand in Mexico, focusing on creating a "Bronco Nation" community.

Personality Overview

Enthusiastic

Full Of Energy

Informal

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are friendly, approachable and love to make new connections. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Brand Community Building
Spearheaded the strategy to create a community and lifestyle around the Bronco brand in Mexico, emphasizing shared experiences and adventure.
Automotive Marketing
Leads product positioning, pricing strategy, and communication for Ford's key SUV and new product lines in Mexico.
Product Launch Strategy
Manages the launch of new vehicles by coordinating between production, engineering, finance, and marketing teams in both Mexico and the United States.

Media Appearances

Eugenia has no verified media appearances

Work History

10-2019
Gerente de Marca para SUVs y Nuevos Productos at Ford Motor Company
11-2016 - 9-2019
Enlace de Programación y Producción México - Estados Unidos at Ford Motor Company
4-2016 - 10-2016
Gerente de Planeación de Ventas y Estrategia de Negocio at Ford Motor Company

Education

1998 - 2003
Licenciatura en Mercadotecnia from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 9 Location : Álvaro Obregón, Mexico City, Mexico Job Level : N/A Designation : Gerente de Marca para SUVs y Nuevos Productos at Ford Motor Company
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Insights For Selling To Eugenia

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Invite them for a lunch or a drink/coffee
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid cutting into their flow
  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eugenia is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Eugenia

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Eugenia move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Eugenia take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Eugenia

Personality Compatibility


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