Eugenia Ross

Inquirer
DISC Type : cd

Vice President, Enterprise Transformation Strategy at Highmark Health

Washington DC-Baltimore Area, United States

Overview

Eugenia is a healthcare strategy and transformation executive with experience at McKinsey, Humana, and PE-backed companies. In her role at Highmark Health, she leads enterprise-wide transformation, focusing on where growth, operations, and AI intersect. She holds an MBA from The Wharton School.

Described as a "caring people leader, " Eugenia is passionate about learning and connecting with others in her field. She actively attends industry events like HLTH to exchange ideas and stay current on innovations, and follows thought leadership from organizations like Harvard Business Review.

She is exploring how AI image generators are evolving from novelties into practical tools for creating more compelling professional presentations.

Personality Overview

Judgemental

Hard To Convince

Upfront

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

AI in Healthcare
Tracks industry trends and practical applications of AI, from analyzing clinical data to improving business presentations.
Enterprise Transformation
Her career is focused on leading large-scale strategic and digital transformation initiatives for major healthcare organizations like Highmark Health and Humana.
Digital Health Platforms
Holds a certification in platform strategy and has experience executing major enterprise cloud partnerships, showing an interest in building digital ecosystems.

Media Appearances

Eugenia has no verified media appearances

Work History

12-2025
Vice President, Enterprise Transformation Strategy at Highmark Health
4-2020 - 1-2025
Vice President, Strategy Management at Humana
3-2019 - 4-2020
Senior Vice President, Strategy, Product and Marketing at Ciox Health
8-2018 - 3-2019
Senior Vice President, Strategy and New Markets at Ciox Health
6-2016 - 8-2018
Vice President, Business Development at Ciox Health

Education

2007 - 2009
MBA from The Wharton School
1999 - 2001
MA from American University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Washington DC-Baltimore Area, United States Job Level : Senior Designation : Vice President, Enterprise Transformation Strategy at Highmark Health
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Insights For Selling To Eugenia

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eugenia is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Eugenia

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Eugenia move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Eugenia take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Eugenia

Personality Compatibility


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