Eva Gil Trujillo

Examiner
DISC Type : cs

Regional Sales Director Horeca. Madrid&Centre at The HEINEKEN Company

Madrid, Community of Madrid, Spain

Overview

Eva Gil Trujillo is a Regional Sales Director at The HEINEKEN Company, focusing on the Horeca channel for Madrid and central Spain. Her extensive career at Heineken includes senior leadership in trade marketing, brand management, and innovation. She holds degrees from IE Business School and Universidad Autónoma de Madrid.

Eva is a passionate advocate for the hospitality industry, demonstrated by her public support for initiatives like "#FuerzaBar". She champions brand values, expressing pride in campaigns that highlight diversity, authenticity, and a genuine connection with cultural roots.

She believes in brands that deliver a powerful message of diversity and pride in ones roots.

Personality Overview

Unexpressive

Tough To Convince

Status Quo Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They are thorough and always follow a systematic approach.

Topics They Care About

Horeca Sector Support
As Regional Sales Director for the Horeca channel and through posts like "#FuerzaBar, " she shows a clear passion for supporting bars, hotels, and restaurants.
Authentic Branding
Expressed pride in a Cruzcampo campaign, highlighting her belief in brands that champion diversity, heritage, and authenticity.
Beverage Industry Innovation
Her background as Head of Innovation at Heineken points to an ongoing interest in new product development and market trends. [Predicted]

Media Appearances

Eva has no verified media appearances

Work History

4-2024
Regional Sales Director Horeca. Madrid&Centre at The HEINEKEN Company
2-2017 - 4-2024
Trade Marketing Director. Off Trade at The HEINEKEN Company
12-2015 - 1-2017
Sr. Group Brand Manager Amstel, Sin Alcohol y Sabores at The HEINEKEN Company
9-2013 - 3-2016
Head of Innovation at The HEINEKEN Company
2012 - 8-2013
Marketing & Horeca Trade Marketing Manager Amstel at The HEINEKEN Company

Education

2008 - 2009
Programa Postgrado Desarrollo en Management y Liderazgo from IE Business School
2000 - 2002
Licenciada en Investigación y Técnicas de Mercado from Universidad Autónoma de Madrid

More Information

Social Presence :

Prographics :

Exp : 25 Location : Madrid, Community of Madrid, Spain Job Level : Mid-senior Designation : Regional Sales Director Horeca. Madrid&Centre at The HEINEKEN Company
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Insights For Selling To Eva

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eva is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Eva

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Eva move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Eva take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Eva

Personality Compatibility


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