Eva Pascoe is an internet pioneer and Director of Ecommerce at The Retail Practice, recognized for co-founding the worlds first internet cafe, Cyberia, in 1994. She has extensive experience in digital transformation for major retail brands like Topshop and advises on emerging AI tools. She studied Psychology and Human-Computer Interaction at Birkbeck, University of London.
Outside her primary role, Eva chairs the digital futures think tank Cybersalon. org and is a Trustee at the digital art gallery AreByte. She is actively involved with the Royal Society of Arts (RSA) as a Board Trustee, supporting social enterprise initiatives and contributing to programs for young fellows.
Unique fact: Eva taught early internet skills to public figures like David Bowie and Kylie Minogue at her pioneering internet cafe, Cyberia.
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