Eva Pascoe

Judge
DISC Type : Dc

Director of Ecommerce at The Retail Practice

London, England, United Kingdom

Overview

Eva Pascoe is an internet pioneer and Director of Ecommerce at The Retail Practice, recognized for co-founding the worlds first internet cafe, Cyberia, in 1994. She has extensive experience in digital transformation for major retail brands like Topshop and advises on emerging AI tools. She studied Psychology and Human-Computer Interaction at Birkbeck, University of London.

Outside her primary role, Eva chairs the digital futures think tank Cybersalon. org and is a Trustee at the digital art gallery AreByte. She is actively involved with the Royal Society of Arts (RSA) as a Board Trustee, supporting social enterprise initiatives and contributing to programs for young fellows.

Unique fact: Eva taught early internet skills to public figures like David Bowie and Kylie Minogue at her pioneering internet cafe, Cyberia.

Personality Overview

Features Driven

Fast But Wary

Objective Thinker

They prefer to be the ones controlling the conversation or defining the terms.  They are not always relationship oriented. They take a lot of pride in personal achievements.

Topics They Care About

Future of Retail
Her work focuses on the intersection of technology and retail, advising on AI tools and contributing to reports on the future of the high street.
E-commerce Strategy
A core focus of her career, from pioneering fashion e-commerce with Topshop to her current consultancy role advising international brands on digital growth.
Digital Futures
As Chair of the think tank Cybersalon. org, she explores the societal and cultural impact of the digital revolution, including topics like digital rights and privacy.

Media Appearances

Eva Pascoe, Director of Ecommerce at The Retail Practice (Episode 6, Season 1). Featured in Offcuts Podcast (Spotify)

See Now

Work History

9-2015
Director of Ecommerce at The Retail Practice
1-2013 - 9-2015
Head of Retail Futures at The Retail Practice
Chairman at Cybersalon.or
9-1998 - 9-2005
MD of Topshop Online (Zoom Joint Venture with Daily Mail) at TOPSHOP TOPMAN
9-1994 - 9-1998
Co-founder, Director at Cyberia Cafe Group

Education

1987 - 1993
Bachelor of Psychology (BSc) from Birkbeck, University of London
1987 - 1991
Psychology and Human-Computer Interaction from Birkbeck, University of London

More Information

Social Presence :

Prographics :

Exp : 24 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director of Ecommerce at The Retail Practice
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Insights For Selling To Eva

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp

DONT's

  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eva is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Eva

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Eva move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Eva take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Eva

Personality Compatibility


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