Eva Pascoe in

Eva Pascoe

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Director of Ecommerce at The Retail Practice
📍 London, England, United Kingdom

Eva Pascoe is an internet pioneer and Director of Ecommerce at The Retail Practice, recognized for co-founding the worlds first internet cafe, Cyberia, in 1994. She has extensive experience in digital transformation for major retail brands like Topshop and advises on emerging AI tools. She studied Psychology and Human-Computer Interaction at Birkbeck, University of London.

Outside her primary role, Eva chairs the digital futures think tank Cybersalon. org and is a Trustee at the digital art gallery AreByte. She is actively involved with the Royal Society of Arts (RSA) as a Board Trustee, supporting social enterprise initiatives and contributing to programs for young fellows.

Unique fact: Eva taught early internet skills to public figures like David Bowie and Kylie Minogue at her pioneering internet cafe, Cyberia.

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Experience
24 Years
Current Role
Director of Ecommerce
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Eva cares about

Future of Retail
Her work focuses on the intersection of technology and retail, advising on AI tools and contributing to reports on the future of the high street.
E-commerce Strategy
A core focus of her career, from pioneering fashion e-commerce with Topshop to her current consultancy role advising international brands on digital growth.
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Career

Work history

9-2015
Director of Ecommerce
The Retail Practice
1-2013 - 9-2015
Head of Retail Futures
The Retail Practice
Chairman
Cybersalon.or
9-1998 - 9-2005
MD of Topshop Online (Zoom Joint Venture with Daily Mail)
TOPSHOP TOPMAN
9-1994 - 9-1998
Co-founder, Director
Cyberia Cafe Group
In the press

Media appearances

Eva Pascoe, Director of Ecommerce at The Retail Practice (Episode 6, Season 1). Featured in Offcuts Podcast (Spotify)
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Education
1987 - 1993
Bachelor of Psychology (BSc)
Birkbeck, University of London
1987 - 1991
Psychology and Human-Computer Interaction
Birkbeck, University of London
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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