Ewan Duthie

Questioner
DISC Type : c

Head of Digital at Aspect: The Strategic Communication Experts

United Kingdom

Overview

As Head of Digital at Aspect, Ewan Duthie leverages 20 years of experience to deliver compelling digital experiences for the energy and decarbonisation sectors. He leads a team spanning UX, design, and AI-ready solutions. Colleagues praise him as a patient, approachable, and excellent problem-solver.

Ewan was the Managing Director of Web Integrations, one of Scotlands pioneering digital agencies, which was later acquired by Aspect.

Personality Overview

Systematic

Price-Sensitive

Not Easily Convinced

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Energy Decarbonisation
His current role and expertise are focused on helping energy and decarbonisation organizations navigate the digital landscape and communicate complex narratives.
Digital Sustainability
He actively shares insights on reducing the carbon footprint of websites, demonstrating a commitment to environmentally conscious digital practices.
Strategic Digital Growth
Believes digital is not just a function but the primary lens for business strategy, reputation, and growth in the modern era.

Media Appearances

Ewan has no verified media appearances

Work History

10-2022
Head of Digital at Aspect: The Strategic Communication Experts
1-2014 - 10-2022
Managing Director at Web Integrations Ltd
8-2010 - 12-2013
Senior Developer at Web Integrations Ltd
6-2005 - 8-2010
Web Developer at Web Integrations Ltd

Education

Ewan has no verified education history

More Information

Social Presence :

Prographics :

Exp : 20 Location : United Kingdom Job Level : Mid-senior Designation : Head of Digital at Aspect: The Strategic Communication Experts
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Insights For Selling To Ewan

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ewan is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ewan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ewan move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ewan take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Ewan

Personality Compatibility


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