Fabiola is a global senior marketing leader with over 20 years of experience at Nike and The Estée Lauder Companies, driving growth for a $1B+ portfolio. She specializes in 360° go-to-market strategy across the U. S. , LATAM, and Europe. People who have worked with her describe her as having "strategic clarity" and "passion".
She is passionate about how brands intersect with culture and consumer lifestyles, from analyzing brand presence at the Olympics to observing innovative retail concepts from brands like Jones Road. She has a keen eye for marketing that connects with consumers in authentic and unexpected ways, such as during the winter ski season.
While Brand Director at Nike, she directed the strategy that elevated the brand to #1 in Mexicos lifestyle market.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
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