Fabiola Vega

Sharpshooter
DISC Type : DC

Senior Marketing Director Estée Lauder & Aerin Beauty North America at The Estée Lauder Companies Inc.

New York, New York, United States

Overview

Fabiola is a global senior marketing leader with over 20 years of experience at Nike and The Estée Lauder Companies, driving growth for a $1B+ portfolio. She specializes in 360° go-to-market strategy across the U. S. , LATAM, and Europe. People who have worked with her describe her as having "strategic clarity" and "passion".

She is passionate about how brands intersect with culture and consumer lifestyles, from analyzing brand presence at the Olympics to observing innovative retail concepts from brands like Jones Road. She has a keen eye for marketing that connects with consumers in authentic and unexpected ways, such as during the winter ski season.

While Brand Director at Nike, she directed the strategy that elevated the brand to #1 in Mexicos lifestyle market.

Personality Overview

Fast But Analytical

Precise But Practical

Thorough Evaluator

They are not always relationship oriented.  They like to move fast and expect the same from others. They respond better to strong and respectful interactions.

Topics They Care About

Local Market Adaptation
Emphasizes the need to find local consumer insights and storytellers to make global campaigns feel authentic and real in regional markets.
Beauty & Skincare Trends
Actively follows and analyzes the marketing strategies of innovative beauty brands like Caudalie and Jones Road, focusing on their retail and consumer engagement.
Sports Marketing
Leverages her extensive background at Nike to analyze how brands can effectively connect their products to athletes and cultural moments like the Winter Olympics.

Media Appearances

Fabiola has no verified media appearances

Work History

4-2022
Senior Marketing Director Estée Lauder & Aerin Beauty North America at The Estée Lauder Companies Inc.
6-2016 - 3-2022
Regional Marketing Director Clinique Latin America at The Estée Lauder Companies Inc.
10-2013 - 11-2015
Sportswear Brand Director at Nike
10-2011 - 9-2013
Running Brand Director for Central and Eastern Europe at Nike
6-2009 - 9-2011
Running Brand Manager at Nike

Education

9-2016 - 10-2016
Certificate in Management from University of Toronto - Rotman School of Management
Digital Marketing Intensive Program from Columbia University

More Information

Social Presence :

Prographics :

Exp : 20 Location : New York, New York, United States Job Level : Senior Designation : Senior Marketing Director Estée Lauder & Aerin Beauty North America at The Estée Lauder Companies Inc.
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Insights For Selling To Fabiola

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fabiola is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Fabiola

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Fabiola move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Fabiola take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Fabiola

Personality Compatibility


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